Confronting ‘Yucky’ Attitudes About Genetically Engineered Foods

Summary: Researchers hope to expose the gap between advocates of GMOs and opponents.

Source: WUSTL.

Is a non-browning apple less “natural” than non-fat milk? In one case, people have injected something into apple DNA to prevent it from turning brown after it’s cut. In the other, people used technology to remove something that appears naturally in milk.

The question of what constitutes “naturalness” — and consumers’ attitudes about it — lies at the heart of Washington University in St. Louis research from lead author Sydney Scott, assistant professor of marketing in the Olin Business School. The paper, entitled “An Overview of Attitudes Toward Genetically Engineered Foods,” was published last month in the Annual Review of Nutrition.

“It’s an overview of where we are,” said Scott, who has previously published research on the “moralization” of genetically modified foods and the role of consumer “disgust” in their consumption. “It’s looking at the state of what’s been done in the regulatory landscape and the research in understanding attitudes.”

Poking around in the DNA

The upshot of the team’s work is that after more than 20 years of growth in genetic engineering in agriculture, consumers have largely remained skeptical, even to the point of being “grossed out” by the idea.

“In some contexts, people view nature and naturalness as sacred and genetically engineered food as a violation of naturalness,” the authors wrote. The prevailing research also shows that consumers follow “the magical law of contagion” — the idea that the slightest contact between natural foods and something else contaminates it. Thus, a housefly’s wing in a bowl of soup renders the entire serving inedible.

What the research overview doesn’t address, however, is why some consumers seem to be fine with heavily processed foods — Hamburger Helper, frozen microwave dinners, or maple-flavored “pancake syrup” — but cannot abide genetically engineered foods such as weed-resistant soybeans, vitamin A-enriched rice, or fast-growing salmon.

“Consumers seem to be saying it’s not OK to poke into the DNA. That’s yucky,” Scott said. “People are grossed out by that.”

Scott said the Annual Review commissioned the overview of research findings. “We were hoping it would provide a useful synthesis of what we know to a broad audience — the risks and benefits of this technology, what people think and why? — and highlight the importance of this pro-naturalness context.”

Regulation and attitudes

Through their review of the literature, the researchers noted that prior work identified four governmental approaches to regulating genetically modified crops, ranging from promotional to permissive to precautionary to preventative. For example, the United States tends to have a permissive approach, grows a lot of genetically modified crops, and says they are “generally recognized as safe.”

By contrast, the European Union is restrictive in its approach, allowing only two genetically engineered crops to be grown commercially — potatoes and maize — and even those are not grown for human consumption “due to consumer resistance,” according to the research paper.

What the research overview doesn’t address, however, is why some consumers seem to be fine with heavily processed foods — Hamburger Helper, frozen microwave dinners, or maple-flavored “pancake syrup” — but cannot abide genetically engineered foods such as weed-resistant soybeans, vitamin A-enriched rice, or fast-growing salmon. NeuroscienceNews.com image is adapted from the WUSTL news release.

Yet globally, the increase in genetically engineered crops has grown to cover half of U.S. cropland and 12 percent of total cropland — mostly in North and South America and Asia. At the same time, worldwide sales of organic food has climbed from about $15.2 billion in 1999 to $90 billion in 2016.

A key aim of the research team’s work was to expose the gap between advocates of genetically engineered foods and opponents. Scott said, “This won’t be solved by just taking into account the scientific information,” which shows genetically engineered foods have no adverse effects on the environment or human health. “When we’re communicating with people about this technology, to have a successful conversation, we have to realize that.”

“What we’re trying to figure out now is what will allow people to reach a better consensus,” Scott said. “I don’t think it’s insurmountable.”

About this neuroscience research article

Source: Neil Schoenherr – WUSTL
Publisher: Organized by NeuroscienceNews.com.
Image Source: NeuroscienceNews.com image is adapted from the WUSTL news release.
Original Research: Abstract for “An Overview of Attitudes Toward Genetically Engineered Food” by Sydney E. Scott, Yoel Inbar, Christopher D. Wirz, Dominique Brossard, and Paul Rozin4 in Annual Review of Nutrition. Published August 2018.
doi:10.1146/annurev-nutr-071715-051223

Cite This NeuroscienceNews.com Article
WUSTL”Confronting ‘Yucky’ Attitudes About Genetically Engineered Foods.” NeuroscienceNews. NeuroscienceNews, 18 September 2018.
<http://neurosciencenews.com/gmo-food-attitude-9885/>.
WUSTL(2018, September 18). Confronting ‘Yucky’ Attitudes About Genetically Engineered Foods. NeuroscienceNews. Retrieved September 18, 2018 from http://neurosciencenews.com/gmo-food-attitude-9885/
WUSTL”Confronting ‘Yucky’ Attitudes About Genetically Engineered Foods.” http://neurosciencenews.com/gmo-food-attitude-9885/ (accessed September 18, 2018).

Abstract

An Overview of Attitudes Toward Genetically Engineered Food

Genetically engineered food has had its DNA, RNA, or proteins manipulated by intentional human intervention. We provide an overview of the importance and regulation of genetically engineered food and lay attitudes toward it. We first discuss the pronaturalness context in the United States and Europe that preceded the appearance of genetically engineered food. We then review the definition, prevalence, and regulation of this type of food. Genetically engineered food is widespread in some countries, but there is great controversy worldwide among individuals, governments, and other institutions about the advisability of growing and consuming it. In general, life scientists have a much more positive view of genetically engineered food than laypeople. We examine the bases of lay opposition to genetically engineered food and the evidence for how attitudes change. Laypeople tend to see genetically engineered food as dangerous and offering few benefits. We suggest that much of the lay opposition is morally based. One possibility is that, in some contexts, people view nature and naturalness as sacred and genetically engineered food as a violation of naturalness. We also suggest that for many people these perceptions of naturalness and attitudes toward genetically engineered food follow the sympathetic magical law of contagion, in which even minimal contact between a natural food and an unnatural entity, either a scientist or a piece of foreign DNA, pollutes or contaminates the natural entity and renders it unacceptable or even immoral to consume.

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