Our attitudes can be influenced by both our imagination and experiences. The ventromedial prefrontal cortex plays a key role by binding together information based on existing knowledge and constructing imaginary events to help shape our attitudes of a situation.
According to a new study, our attitudes toward specific social groups become less bias over time and as we age.
Researchers hope to expose the gap between advocates of GMOs and opponents.
Researchers say decisions which recruit intuition, or gut feelings, are seen as a reflection of the true self.
Researchers say vaccination campaigns focused on persuasion may not be effective. The study reports interventions focused on shaping patients' and parents' behavior may be more effective in promoting vaccinations.