Duke researchers report the brands your partners choose could impact your happiness.
A new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products.
Researchers look to neuroimaging and EEG technology to improve market research.
Could you draw or pick out the Apple logo from memory? It turns out only 1 in 85 test participants can.
Researchers report they’ve pinpointed the precise location in the human brain, called the ventromedial prefrontal cortex, that controls belief and doubt, and which explains why some of us are more gullible than others.
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...
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In a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime...