Brain Activity Predicts Crowdfunding Outcomes Better Than Self Reports
University of Michigan researchers report neuroimaging are better predictors of individual choices than traditional surveys. ... Read More...
Neuromarketing
Pepsi or Coke? Partner’s Choices Can Make You Miserable
Duke researchers report the brands your partners choose could impact your happiness. ... Read More...
Better Memory Makes People Tire of Experiences More Quickly
A new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products.... Read More...
A Need for Neurolaw? Human Rights Laws May Need Revision in Neurotech Future
Researchers propose four new human rights laws that could help protect against exploitation and privacy loss in the age of neurotechnology.... Read More...
Electronically Picking Your Brain – For Market Research
Researchers look to neuroimaging and EEG technology to improve market research.... Read More...
Only 1 of 85 College Students Could Draw Apple’s Logo from Memory in Psychology Study
Could you draw or pick out the Apple logo from memory? It turns out only 1 in 85 test participants can.... Read More...
Our Connection to Content
MIT's Innerscope Research uses a range of neuroscience tools to explore the connections between media and the consumer. ... Read More...
Why Are Elderly Duped?
Researchers report they’ve pinpointed the precise location in the human brain, called the ventromedial prefrontal cortex, that controls belief and doubt, and which explains why some of us are more gullible than others.... Read More...
This is Your Brain on No Self-Control
MRI images show what the brain looks like when you do something you know you shouldn't.New pictures from the University of Iowa show what it looks like when... Read More...
Suspicion Resides in Two Regions of the Brain
Our baseline level of distrust is distinct and separable from our inborn lie detector.Fool me once, shame on you. Fool me twice, shame on my parahippocampal... Read More...
Study Shows How The Brain Responds To Deceptive Advertising
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by ... Read More...
Economics and the Brain: How People Really Make Decisions in Turbulent Times
In a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime even self-destructive,... Read More...