Psychology·February 20, 2012·7 min readEconomics and the Brain: How People Really Make Decisions in Turbulent TimesIn a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime...Read More
FeaturedNeurosciencePsychology·February 28, 2011·3 min readQuit Smoking Messages in the BrainQuit smoking messages were more effective when tailored toward an individual and when that individual showed greater activity in self-related...Read More
