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          Neuromarketing

          Image shows a person and computer code.
          FeaturedNeuroethicsNeuroscienceOpen Neuroscience Articles
          ·April 28, 2017·4 min read

          A Need for Neurolaw? Human Rights Laws May Need Revision in Neurotech Future

          Researchers propose four new human rights laws that could help protect against exploitation and privacy loss in the age of neurotechnology.
          Read More
          Image shows a brain.
          FeaturedNeuroscience
          ·May 1, 2017·3 min read

          Better Memory Makes People Tire of Experiences More Quickly

          A new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products.
          Read More
          Image shows a head.
          FeaturedNeuroscienceOpen Neuroscience ArticlesPsychology
          ·October 21, 2017·4 min read

          Brain Activity Predicts Crowdfunding Outcomes Better Than Self Reports

          University of Michigan researchers report neuroimaging are better predictors of individual choices than traditional surveys.
          Read More
          Psychology
          ·February 20, 2012·7 min read

          Economics and the Brain: How People Really Make Decisions in Turbulent Times

          In a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime...
          Read More
          Image shows the researcher fitting an EEG helm onto a subject.
          FeaturedNeuroscience
          ·December 3, 2016·4 min read

          Electronically Picking Your Brain – For Market Research

          Researchers look to neuroimaging and EEG technology to improve market research.
          Read More
          This shows the incorrect Apple logos used in the study.
          FeaturedOpen Neuroscience ArticlesPsychology
          ·March 27, 2015·3 min read

          Only 1 of 85 College Students Could Draw Apple’s Logo from Memory in Psychology Study

          Could you draw or pick out the Apple logo from memory? It turns out only 1 in 85 test participants can.
          Read More
          The image is a diagram showing the different reactions between the sexes.
          FeaturedNeuroscienceNeuroscience Business
          ·August 19, 2014·6 min read

          Our Connection to Content

          MIT's Innerscope Research uses a range of neuroscience tools to explore the connections between media and the consumer.
          Read More
          Image shows a couple on a bike.
          FeaturedPsychology
          ·August 14, 2017·4 min read

          Pepsi or Coke? Partner’s Choices Can Make You Miserable

          Duke researchers report the brands your partners choose could impact your happiness.
          Read More
          FeaturedNeurosciencePsychology
          ·February 28, 2011·3 min read

          Quit Smoking Messages in the Brain

          Quit smoking messages were more effective when tailored toward an individual and when that individual showed greater activity in self-related...
          Read More
          FeaturedPsychology
          ·February 28, 2012·4 min read

          Study Shows How The Brain Responds To Deceptive Advertising

          Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...
          Read More
          NeurologyPsychology
          ·May 17, 2012·3 min read

          Suspicion Resides in Two Regions of the Brain

          Our baseline level of distrust is distinct and separable from our inborn lie detector. Fool me once, shame on you....
          Read More
          FeaturedPsychology
          ·June 6, 2012·3 min read

          This is Your Brain on No Self-Control

          MRI images show what the brain looks like when you do something you know you shouldn’t. New pictures from the...
          Read More
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          Inhale, Exhale, Remember: Uncovering the Breath-Memory Connection

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          The DNA of Decision-Making

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          GPS of the Brain: Marmoset Gaze Reveals New Insights into Spatial Navigation

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