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          Neuromarketing

          This shows a brain, shopping carts, and bags.
          FeaturedNeurosciencePsychology
          ·December 15, 2024·7 min read

          Why We Buy What We Buy: The Neuroscience of Shopping

          New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand recognition, pricing, and online versus in-person experiences influence purchases. The ventral striatum, a brain region linked to reward, evaluates products even without active decision-making.
          Read More
          Image shows a head.
          FeaturedNeuroscienceOpen Neuroscience ArticlesPsychology
          ·October 21, 2017·4 min read

          Brain Activity Predicts Crowdfunding Outcomes Better Than Self Reports

          University of Michigan researchers report neuroimaging are better predictors of individual choices than traditional surveys.
          Read More
          Image shows a couple on a bike.
          FeaturedPsychology
          ·August 14, 2017·4 min read

          Pepsi or Coke? Partner’s Choices Can Make You Miserable

          Duke researchers report the brands your partners choose could impact your happiness.
          Read More
          Image shows a brain.
          FeaturedNeuroscience
          ·May 1, 2017·3 min read

          Better Memory Makes People Tire of Experiences More Quickly

          A new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products.
          Read More
          Image shows a person and computer code.
          FeaturedNeuroethicsNeuroscienceOpen Neuroscience Articles
          ·April 28, 2017·4 min read

          A Need for Neurolaw? Human Rights Laws May Need Revision in Neurotech Future

          Researchers propose four new human rights laws that could help protect against exploitation and privacy loss in the age of neurotechnology.
          Read More
          Image shows the researcher fitting an EEG helm onto a subject.
          FeaturedNeuroscience
          ·December 3, 2016·4 min read

          Electronically Picking Your Brain – For Market Research

          Researchers look to neuroimaging and EEG technology to improve market research.
          Read More
          This shows the incorrect Apple logos used in the study.
          FeaturedOpen Neuroscience ArticlesPsychology
          ·March 27, 2015·3 min read

          Only 1 of 85 College Students Could Draw Apple’s Logo from Memory in Psychology Study

          Could you draw or pick out the Apple logo from memory? It turns out only 1 in 85 test participants can.
          Read More
          The image is a diagram showing the different reactions between the sexes.
          FeaturedNeuroscienceNeuroscience Business
          ·August 19, 2014·6 min read

          Our Connection to Content

          MIT's Innerscope Research uses a range of neuroscience tools to explore the connections between media and the consumer.
          Read More
          FeaturedOpen Neuroscience ArticlesPsychology
          ·August 17, 2012·4 min read

          Why Are Elderly Duped?

          Researchers report they’ve pinpointed the precise location in the human brain, called the ventromedial prefrontal cortex, that controls belief and doubt, and which explains why some of us are more gullible than others.
          Read More
          FeaturedPsychology
          ·June 6, 2012·3 min read

          This is Your Brain on No Self-Control

          MRI images show what the brain looks like when you do something you know you shouldn’t. New pictures from the...
          Read More
          NeurologyPsychology
          ·May 17, 2012·3 min read

          Suspicion Resides in Two Regions of the Brain

          Our baseline level of distrust is distinct and separable from our inborn lie detector. Fool me once, shame on you....
          Read More
          FeaturedPsychology
          ·February 28, 2012·4 min read

          Study Shows How The Brain Responds To Deceptive Advertising

          Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...
          Read More
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          Hallucinogens Linked to Milder PTSD

          This shows people dancing.

          Nostalgic Tunes Trigger Stronger Urge to Dance Than Familiar Hits

          This shows a person sitting on their bed.

          Bedtime Procrastination Linked to Personality Traits

          This shows a sad man with a plate.

          Low-Calorie Diets May Increase Depression Risk

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