FeaturedNeuroscienceOpen Neuroscience ArticlesPsychology·October 21, 2017·4 min readBrain Activity Predicts Crowdfunding Outcomes Better Than Self ReportsUniversity of Michigan researchers report neuroimaging are better predictors of individual choices than traditional surveys.Read More
FeaturedPsychology·August 14, 2017·4 min readPepsi or Coke? Partner’s Choices Can Make You MiserableDuke researchers report the brands your partners choose could impact your happiness.Read More
FeaturedNeuroscience·May 1, 2017·3 min readBetter Memory Makes People Tire of Experiences More QuicklyA new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products.Read More
FeaturedNeuroethicsNeuroscienceOpen Neuroscience Articles·April 28, 2017·4 min readA Need for Neurolaw? Human Rights Laws May Need Revision in Neurotech FutureResearchers propose four new human rights laws that could help protect against exploitation and privacy loss in the age of neurotechnology.Read More
FeaturedNeuroscience·December 3, 2016·4 min readElectronically Picking Your Brain – For Market ResearchResearchers look to neuroimaging and EEG technology to improve market research.Read More
FeaturedOpen Neuroscience ArticlesPsychology·March 27, 2015·3 min readOnly 1 of 85 College Students Could Draw Apple’s Logo from Memory in Psychology StudyCould you draw or pick out the Apple logo from memory? It turns out only 1 in 85 test participants can.Read More
FeaturedNeuroscienceNeuroscience Business·August 19, 2014·6 min readOur Connection to ContentMIT's Innerscope Research uses a range of neuroscience tools to explore the connections between media and the consumer.Read More
FeaturedOpen Neuroscience ArticlesPsychology·August 17, 2012·4 min readWhy Are Elderly Duped?Researchers report they’ve pinpointed the precise location in the human brain, called the ventromedial prefrontal cortex, that controls belief and doubt, and which explains why some of us are more gullible than others.Read More
FeaturedPsychology·June 6, 2012·3 min readThis is Your Brain on No Self-ControlMRI images show what the brain looks like when you do something you know you shouldn’t. New pictures from the...Read More
NeurologyPsychology·May 17, 2012·3 min readSuspicion Resides in Two Regions of the BrainOur baseline level of distrust is distinct and separable from our inborn lie detector. Fool me once, shame on you....Read More
FeaturedPsychology·February 28, 2012·4 min readStudy Shows How The Brain Responds To Deceptive AdvertisingSeveral specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...Read More
Psychology·February 20, 2012·7 min readEconomics and the Brain: How People Really Make Decisions in Turbulent TimesIn a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime...Read More
