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Neuromarketing

This shows a brain, shopping carts, and bags.

·December 15, 2024·7 min read

Why We Buy What We Buy: The Neuroscience of Shopping

New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand recognition, pricing, and online versus in-person experiences influence purchases. The ventral striatum, a brain region linked to reward, evaluates products even without active decision-making.

Featured Neuroscience Open Neuroscience Articles Psychology

·October 21, 2017·4 min read

Brain Activity Predicts Crowdfunding Outcomes Better Than Self Reports

University of Michigan researchers report neuroimaging are better predictors of individual choices than traditional surveys.

Featured Psychology

·August 14, 2017·4 min read

Pepsi or Coke? Partner’s Choices Can Make You Miserable

Duke researchers report the brands your partners choose could impact your happiness.

Featured Neuroscience

·May 1, 2017·3 min read

Better Memory Makes People Tire of Experiences More Quickly

A new study reveals those with a better working memory tend to get bored of experiences more quickly. The study could have implications for consumers and marketers in maintaining interest in their products.

Featured Neuroethics Neuroscience Open Neuroscience Articles

·April 28, 2017·4 min read

A Need for Neurolaw? Human Rights Laws May Need Revision in Neurotech Future

Researchers propose four new human rights laws that could help protect against exploitation and privacy loss in the age of neurotechnology.

Image shows the researcher fitting an EEG helm onto a subject.

Featured Neuroscience

·December 3, 2016·4 min read

Electronically Picking Your Brain – For Market Research

Researchers look to neuroimaging and EEG technology to improve market research.

Featured Open Neuroscience Articles Psychology

·March 27, 2015·3 min read

Only 1 of 85 College Students Could Draw Apple’s Logo from Memory in Psychology Study

Could you draw or pick out the Apple logo from memory? It turns out only 1 in 85 test participants can.

The image is a diagram showing the different reactions between the sexes.

Featured Neuroscience Neuroscience Business

·August 19, 2014·6 min read

Our Connection to Content

MIT's Innerscope Research uses a range of neuroscience tools to explore the connections between media and the consumer.

Featured Open Neuroscience Articles Psychology

·August 17, 2012·4 min read

Why Are Elderly Duped?

Researchers report they’ve pinpointed the precise location in the human brain, called the ventromedial prefrontal cortex, that controls belief and doubt, and which explains why some of us are more gullible than others.