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decision making

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·September 25, 2026·5 min read

Firsthand Experience Dictates Social Judgment

A new study reveals personal experience overrides public reputation when judging uncooperative behavior, altering indirect reciprocity rules.

Featured Neurology Neuroscience Psychology

·September 15, 2026·5 min read

Brain Activity Predicts Risky Choices Half a Second Before They Are Made

Scientists discover opposing brain circuits in the orbitofrontal cortex that predict risky choices 500 ms before they occur.

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Featured Neuroscience Psychology

·August 1, 2026·8 min read

Why Gaining Free Time Unexpectedly Makes People Late

Unexpectedly gained free time subjectively expands in our minds, causing people to perform tasks slower and arrive late.

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Featured Neuroscience

·July 3, 2026·10 min read

LLMs and Math Combine to Map Human Decision-Making

A new research framework that combines large language models (LLMs) with choice mathematics to evaluate human decision-making. By deploying LLMs to automatically interpret and code thousands of free-text participant thought justifications, the framework provides a scalable, validated methodology demonstrating that human reasoning strategies shift dynamically with a problem's structure.

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·June 29, 2026·9 min read

Study Maps the Global Matrix of Self-Control

A massive, 77-nation collaborative study is surveying 15,000 participants globally to map out how different cultural and situational backgrounds alter intertemporal choices, the critical decisions balancing immediate gratification against long-term future rewards.

Featured Neuroscience

·June 3, 2026·11 min read

Why the Brain Doesn’t Need Choices to Generate Intent

A new study rejects the traditional "sandwich model" which defines decision-making as a discrete cognitive step between perception and action.

Featured Neuroscience

·May 18, 2026·7 min read

Thinking Longer Leads to Worse Decisions

Does overthinking ruin strategic execution? A behavioral economics study demonstrates that faster decisions in professional chess are linked to higher decision-making quality.

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Featured Neuroscience

·May 11, 2026·6 min read

How the Brain Dampens Losses to Support Mental Toughness

Psychologically resilient people place less value on minor losses. This bias is driven by heightened prefrontal brain activity that helps regulate negative emotions, providing a potential neural target for training mental toughness.

Featured Neuroscience

·May 8, 2026·8 min read

Discovery Redefines the Architecture of Thought

New research challenges the long-held belief that the brain makes decisions in a simple, top-down hierarchy. By discovering decision-making signals in the primary somatosensory cortex, researchers have revealed a system of bidirectional feedback loops that could be the key to building the next generation of energy-efficient, truly intelligent AI.

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Featured Neuroscience Psychology

·April 7, 2026·7 min read

Your Brain Rewards You for Imagining the Future

A new study proposes that "mental time travel" is reinforced by the brain's reward system. This new theory explains why we invest in future-thinking and how this process can contribute to chronic mental disorders like anxiety.

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Featured Neuroscience Psychology

·March 5, 2026·9 min read

Compulsivity is Driven by a Fear of the Unknown

Scientists discover that people with compulsive traits rely on repetitive behaviors because they feel less certain about how their future actions will play out.

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Featured Neuroscience Psychology

·March 2, 2026·6 min read

Why Socializing Loses to Alcohol in Addiction

New research reveals that activity in the anterior insula primes the brain to choose alcohol over social interaction, offering a new target for addiction treatment.