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attraction

·April 10, 2025·5 min read

Lip Size Shapes Beauty Perception, Preferences Differ by Gender

New research reveals that lip size significantly influences how people perceive facial attractiveness, and these perceptions vary based on gender and exposure. Female participants preferred plumper lips on female faces, while males preferred natural lip size, suggesting gendered beauty standards.

Auditory Neuroscience Featured Neuroscience Psychology

·May 14, 2024·3 min read

Average Isn’t Always Attractive: New Voice Perception Insights

A new study challenges the belief that average-sounding voices are always more attractive. Researchers found that pitch, rather than averageness, plays a crucial role in vocal attractiveness.

Featured Genetics Neuroscience

·March 14, 2024·6 min read

Mating Study Unlocks the Genetic Code of Attraction

Researchers uncover the nuanced mating behaviors of nematodes, revealing a complex interplay between hermaphroditic and female roundworms in their quest for reproduction. While females actively seek out males, tracking them by smell for mating, hermaphrodites exhibit a starkly different approach, avoiding mating until they deplete their sperm supply. This research not only enhances our understanding of nematode reproductive strategies but also offers insights into the genetic mechanisms of attraction and behavioral evolution. semination.

Featured Neuroscience Psychology

·December 14, 2023·4 min read

Beer Goggles Myth Busted: Alcohol Doesn’t Alter Attraction

Researchers have debunked the "beer goggles" myth, suggesting that alcohol doesn't necessarily make people appear more attractive due to facial symmetry. In their study, participants, including intoxicated individuals, rated natural faces as more attractive than asymmetrical ones.

Featured Neuroscience Psychology

·September 5, 2023·7 min read

Birds of a Feather? Study Debunks Opposites Attract Myth

A new study debunked the myth that "opposites attract," revealing that similarity is more common in partnerships. Analyzing over 130 traits across millions of couples from the past century, between 82% and 89% of traits showed partners were likely to be alike.

Featured Neuroscience Psychology

·August 30, 2023·4 min read

Beer Goggles or Liquid Courage? Alcohol’s Real Effect on Attraction

Contrary to popular belief, alcohol doesn't make people look more attractive, says a new study. The findings indicate alcohol consumption increases the likelihood of approaching people you already find attractive but doesn't change how attractive you find them.

Featured Neuroscience Psychology

·May 11, 2023·8 min read

Shared Interests, Shared Essence: Unraveling the Psychology of Instant Connections

New research sheds light on the similarity-attraction effect, a psychological principle that governs how we form relationships based on shared interests. The study highlight the critical role of 'self-essentialist reasoning', a belief system where individuals perceive an inherent essence as the driver of their preferences and dislikes.

Featured Neuroscience Psychology

·April 13, 2023·6 min read

Some People May Be Attracted to Others Over Minimal Similarities

Participants who scored high on self-essentialism, believing that attributes are driven by an "essence," were more likely to be attracted to individuals who shared their views, the study found.

Featured Neuroscience Psychology

·February 23, 2023·3 min read

New Research Explores the Appeal of Dangerous Men

For short-term relationships, most women are more attracted to risk-taking men, a new study reports. Women who are in better health or have greater access to quality healthcare are more likely to be attracted to risk-taking men than women from other socioeconomic or health backgrounds.

Featured Psychology

·March 8, 2021·3 min read

Moral Outrage Is Attractive Among Long-Term Relationship Seekers

People who display moral outrage were considered to be more trustworthy and benevolent, and therefore more likely to display other positive pro-social behaviors than their more controlled counterparts.

This is a cartoon of a person in an EEG cap and a pretty lady's face

Featured Neuroscience Neuroscience Videos

·March 6, 2021·4 min read

Beauty is in the Brain of the Beholder: AI Generates Personally Attractive Images by Reading Brain Data

Combining brain activity data with artificial intelligence, researchers generated faces based upon what individuals considered to be attractive features.

Featured Psychology

·September 23, 2020·7 min read

Feeling Frisky Makes You See What You Want to See

People find potential romantic partners more attractive when they have, what researchers called, a "sexy mindset." They also tend to overestimate their chances of romantic success when aroused. The findings suggest the sexual system prepares the ground for forming relationships by biasing interpersonal perceptions.