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          attraction

          This shows two women's faces.
          FeaturedNeurosciencePsychology
          ·April 10, 2025·5 min read

          Lip Size Shapes Beauty Perception, Preferences Differ by Gender

          New research reveals that lip size significantly influences how people perceive facial attractiveness, and these perceptions vary based on gender and exposure. Female participants preferred plumper lips on female faces, while males preferred natural lip size, suggesting gendered beauty standards.
          Read More
          This shows a couple talking.
          Auditory NeuroscienceFeaturedNeurosciencePsychology
          ·May 14, 2024·3 min read

          Average Isn’t Always Attractive: New Voice Perception Insights

          A new study challenges the belief that average-sounding voices are always more attractive. Researchers found that pitch, rather than averageness, plays a crucial role in vocal attractiveness.
          Read More
          This shows a couple and DNA.
          FeaturedGeneticsNeuroscience
          ·March 14, 2024·6 min read

          Mating Study Unlocks the Genetic Code of Attraction

          Researchers uncover the nuanced mating behaviors of nematodes, revealing a complex interplay between hermaphroditic and female roundworms in their quest for reproduction. While females actively seek out males, tracking them by smell for mating, hermaphrodites exhibit a starkly different approach, avoiding mating until they deplete their sperm supply. This research not only enhances our understanding of nematode reproductive strategies but also offers insights into the genetic mechanisms of attraction and behavioral evolution. semination.
          Read More
          This shows a couple having a drink.
          FeaturedNeurosciencePsychology
          ·December 14, 2023·4 min read

          Beer Goggles Myth Busted: Alcohol Doesn’t Alter Attraction

          Researchers have debunked the "beer goggles" myth, suggesting that alcohol doesn't necessarily make people appear more attractive due to facial symmetry. In their study, participants, including intoxicated individuals, rated natural faces as more attractive than asymmetrical ones.
          Read More
          This shows a man and woman.
          FeaturedNeurosciencePsychology
          ·September 5, 2023·7 min read

          Birds of a Feather? Study Debunks Opposites Attract Myth

          A new study debunked the myth that "opposites attract," revealing that similarity is more common in partnerships. Analyzing over 130 traits across millions of couples from the past century, between 82% and 89% of traits showed partners were likely to be alike.
          Read More
          This shows a man and woman at a bar.
          FeaturedNeurosciencePsychology
          ·August 30, 2023·4 min read

          Beer Goggles or Liquid Courage? Alcohol’s Real Effect on Attraction

          Contrary to popular belief, alcohol doesn't make people look more attractive, says a new study. The findings indicate alcohol consumption increases the likelihood of approaching people you already find attractive but doesn't change how attractive you find them.
          Read More
          This shows a couple.
          FeaturedNeurosciencePsychology
          ·May 11, 2023·8 min read

          Shared Interests, Shared Essence: Unraveling the Psychology of Instant Connections

          New research sheds light on the similarity-attraction effect, a psychological principle that governs how we form relationships based on shared interests. The study highlight the critical role of 'self-essentialist reasoning', a belief system where individuals perceive an inherent essence as the driver of their preferences and dislikes.
          Read More
          This shows a couple on a bike
          FeaturedNeurosciencePsychology
          ·April 13, 2023·6 min read

          Some People May Be Attracted to Others Over Minimal Similarities

          Participants who scored high on self-essentialism, believing that attributes are driven by an "essence," were more likely to be attracted to individuals who shared their views, the study found.
          Read More
          This shows a man holding a mask
          FeaturedNeurosciencePsychology
          ·February 23, 2023·3 min read

          New Research Explores the Appeal of Dangerous Men

          For short-term relationships, most women are more attracted to risk-taking men, a new study reports. Women who are in better health or have greater access to quality healthcare are more likely to be attracted to risk-taking men than women from other socioeconomic or health backgrounds.
          Read More
          This shows a woman's eye
          FeaturedPsychology
          ·March 8, 2021·3 min read

          Moral Outrage Is Attractive Among Long-Term Relationship Seekers

          People who display moral outrage were considered to be more trustworthy and benevolent, and therefore more likely to display other positive pro-social behaviors than their more controlled counterparts.
          Read More
          This is a cartoon of a person in an EEG cap and a pretty lady's face
          FeaturedNeuroscienceNeuroscience Videos
          ·March 6, 2021·4 min read

          Beauty is in the Brain of the Beholder: AI Generates Personally Attractive Images by Reading Brain Data

          Combining brain activity data with artificial intelligence, researchers generated faces based upon what individuals considered to be attractive features.
          Read More
          This shows a man and woman
          FeaturedPsychology
          ·September 23, 2020·7 min read

          Feeling Frisky Makes You See What You Want to See

          People find potential romantic partners more attractive when they have, what researchers called, a "sexy mindset." They also tend to overestimate their chances of romantic success when aroused. The findings suggest the sexual system prepares the ground for forming relationships by biasing interpersonal perceptions.
          Read More
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          This shows a brain surrounded by stinky objects.

          How the Brain Decides a Smell Is Stinky

          This shows a brain.

          Low Sodium Linked to Anxiety Through Brain Chemistry Disruption

          This shows two cups of coffee.

          How You Take Your Coffee May Impact Your Risk of Early Death

          This shows a couple.

          Daily Ups and Downs in Love Are Normal, But Also Meaningful

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