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attraction

This illustration shows how the amygdala responds to the opposite sex over the child's development.

Featured Psychology

·April 9, 2015·3 min read

Amygdala Encodes Aversion and Attraction to Opposite Sex in Developing Brain

According to a new study, the amygdala encodes responses to the opposite sex in children and teens.

Featured Open Neuroscience Articles Psychology

·May 18, 2017·3 min read

Beauty and the Beholder: Faces of Those Around Us Influence What We Find Attractive

According to researchers, a person's population influences what they consider to be attractive.

This shows a woman looking at paintings in a gallery

Featured Neuroscience Open Neuroscience Articles Psychology Visual Neuroscience

·November 20, 2019·3 min read

Beauty in the biased eye of the beholder

When we see a painting, we rate its aesthetic value based upon other artwork we have just seen.

This is a cartoon of a person in an EEG cap and a pretty lady's face

Featured Neuroscience Neuroscience Videos

·March 6, 2021·4 min read

Beauty is in the Brain of the Beholder: AI Generates Personally Attractive Images by Reading Brain Data

Combining brain activity data with artificial intelligence, researchers generated faces based upon what individuals considered to be attractive features.

Featured Neuroscience Open Neuroscience Articles Psychology

·December 22, 2017·5 min read

Beauty is in the Eye of the Beer Holder

A new eye tracking study reveals intoxicated men spend less time examining women's faces compared to their sober counterparts, and spend more time looking at 'sexual' body parts.

Featured Neuroscience Psychology

·August 30, 2023·4 min read

Beer Goggles or Liquid Courage? Alcohol’s Real Effect on Attraction

Contrary to popular belief, alcohol doesn't make people look more attractive, says a new study. The findings indicate alcohol consumption increases the likelihood of approaching people you already find attractive but doesn't change how attractive you find them.

Featured Neuroscience Psychology

·September 5, 2023·7 min read

Birds of a Feather? Study Debunks Opposites Attract Myth

A new study debunked the myth that "opposites attract," revealing that similarity is more common in partnerships. Analyzing over 130 traits across millions of couples from the past century, between 82% and 89% of traits showed partners were likely to be alike.

Featured Psychology

·February 13, 2016·4 min read

Brains Over Beauty? Modern Mating Preferences of Males Investigated

A new study reports on the unsuspected speed of progress toward gender equality in mating preferences.

Featured Neuroscience Neuroscience Videos Psychology

·February 14, 2020·3 min read

Can beauty be-er ignored? The science behind the ‘beer goggles’ effect

When people are sober, they tend to be more distracted by attractive faces. When they are intoxicated, their attention becomes equally divided by both attractive and unattractive faces.

Photo of the researcher with a head map overlaid to show the areas of the face people concentrate on most.

Featured Most Popular Psychology

·November 11, 2015·4 min read

Can’t Take My Eyes Off You: Why We Look at Pretty Faces

A new study reports our brains may reward us for looking at pretty faces.

Featured Psychology

·September 23, 2020·7 min read

Feeling Frisky Makes You See What You Want to See

People find potential romantic partners more attractive when they have, what researchers called, a "sexy mindset." They also tend to overestimate their chances of romantic success when aroused. The findings suggest the sexual system prepares the ground for forming relationships by biasing interpersonal perceptions.