Summary: Children aged between 10-12 were almost three times as likely to make healthier eating decisions after watching cooking shows that featured healthy foods.
Television programs featuring healthy foods can be a key ingredient in leading children to make healthier food choices now and into adulthood.
A new study in the Journal of Nutrition Education and Behavior, found kids who watched a child-oriented cooking show featuring healthy food were 2.7 times more likely to make a healthy food choice than those who watched a different episode of the same show featuring unhealthy food.
Researchers asked 125 10- to 12-year-olds, with parental consent, at five schools in the Netherlands to watch 10 minutes of a Dutch public television cooking program designed for children, and then offered them a snack as a reward for participating. Children who watched the healthy program were far more likely to choose one of the healthy snack options – an apple or a few pieces of cucumber – than one of the unhealthy options – a handful of chips or a handful of salted mini-pretzels.
“The findings from this study indicate cooking programs can be a promising tool for promoting positive changes in children’s food-related preferences, attitudes, and behaviors,” said lead author Frans Folkvord, PhD, of Tilburg University,Tilburg, Netherlands.
This study was conducted at the children’s schools, which could represent a promising alternative for children learning healthy eating behaviors. Prior research has found youth are more likely to eat nutrient-rich foods including fruits and vegetables if they were involved in preparing the dish, but modern reliance on ready-prepared foods and a lack of modeling by parents in preparing fresh foods have led to a drop in cooking skills among kids.
“Providing nutritional education in school environments instead may have an important positive influence on the knowledge, attitudes, skills, and behaviors of children,” Dr. Folkvord said.
This study indicates the visual prominence of healthier options in both food choice and portion size on TV cooking programs leads young viewers to crave those healthier choices then act on those cravings.
The effect that exposure to healthier options has on children is strongly influenced by personality traits. For example, children who don’t like new foods are less likely to show a stronger desire for healthier choices after watching a TV program featuring healthier foods than a child who does enjoy trying new foods. As they grow older, though, they start to feel more responsible for their eating habits and can fall back on the information they learned as children. Researchers believe this may indicate watching programs with healthier options can still have a positive impact on children’s behavior, even if it is delayed by age.
“Schools represent the most effective and efficient way to reach a large section of an important target population, which includes children as well as school staff and the wider community,” Dr. Folkvord commented. “Positive peer and teacher modeling can encourage students to try new foods for which they exhibited distaste previously.”
Poor dietary habits during childhood and adolescence have multiple negative effects on several health and wellness indicators, including achievement and maintenance of healthy weights, growth and development patterns, and dental health.
“The likelihood of consuming fruits and vegetables among youth and adults is strongly related to knowing how to prepare most fruits and vegetables. Increased cooking skills among children can positively influence their consumption of fruit and vegetables in a manner that will persist into adulthood,” Dr. Folkvord added.
About this neuroscience research article
Source: Elsevier Media Contacts: Eileen Leahy – Elsevier Image Source: The image is in the public domain.
Design An experimental between-subjects design with 3 conditions: healthy, unhealthy, and control.
Setting Class settings in 5 different schools.
Participants One hundred twenty-five children between 10 and 12 years of age.
Interventions Video clips of cooking program containing healthy foods versus cooking program containing unhealthy foods versus control program.
Main outcome measures Healthy versus unhealthy food choice.
Analysis Logistic regression analysis, with the control condition as a reference in the first contrast test and the unhealthy food condition as a reference in the second contrast, to examine effects on food choice between conditions.
Results Children who watched the cooking program with healthy foods had a higher probability of selecting healthy food than children who watched the cooking program with unhealthy foods (P = .027), or with the control condition (P = .039).
Conclusions and Implications These findings indicated a priming effect of the foods the children were exposed to, showing that nutrition education guided by reactivity theory can be promising. Cooking programs may affect the food choices of children and could be an effective method in combination with other methods to improve their dietary intake.