No clear evidence of increase in adolescent suicide after ’13 Reasons Why’

Summary: Contrary to the initial findings, a reanalysis of data from a 2019 study found no clear relationship between a rise in teenage suicide and the Netflix show “13 Reasons Why”.

Source: University of Pennsylvania

Contrary to the findings of a 2019 study that associated the release of the Netflix series “13 Reasons Why” with an increase in monthly suicide rates among adolescent boys, a reanalysis of the data by the Annenberg Public Policy Center finds no evidence of contagion. The reanalysis, published today in PLOS ONE, found that after controlling for the dramatic increase in adolescent suicide in recent years, the show’s release had no clear effect.

The reanalysis found that the increase in the suicide rate for boys observed in the original study by Bridge and colleagues for three months after the series’ release was no longer evident after controlling for the ongoing trend in adolescent suicide. In addition, the increase seen during the first month of the release began the month prior to the release, making it difficult to attribute the rise to the show. The reanalysis found no effects in the subsequent months of that year.

“Our reanalysis casts considerable doubt on the show having an effect on boys,” said author Dan Romer, Ph.D., research director of the Annenberg Public Policy Center (APPC) of the University of Pennsylvania. The paper, “Reanalysis of the Bridge et al. study of suicide following release of 13 Reasons Why,” was published January 15, 2020, in PLOS ONE.

The original time-series analysis of suicide rates by Bridge et al. found an additional 195 suicide deaths among boys ages 10 to 17 during the nine months following the series’ release, on March 31, 2017, but did not find a similar result among adolescent girls. Romer said he questioned that finding for two reasons: “First, contagion would be expected to be stronger for girls than boys because this show focuses on the suicide of a high school girl. Second, the prior analysis didn’t take into account strong secular trends in suicide, especially in boys from 2016-2017.”

APPC’s reanalysis did find a modest rise in the suicide rate among adolescent girls during the first month following the release of “13 Reasons Why,” but it was not statistically reliable.

Rising suicide rates for adolescents

Suicide rates for both adolescent males and females have been rising since 2008 and the rise in 2017 was particularly strong. The rate for young males ages 15 to 19 increased by 21 percent between 2016 and 2017. Suicide among female adolescents ages 15 to 19 increased by 7 percent.

There has been disagreement about the causes of the recent rise in adolescent and young adult suicide. Some researchers have suggested that the rise is due to increased use of social media. But a recently published analysis by Romer suggested that the trend may be attributable in part to lingering economic stress from the 2008 financial crisis in combination with increased pressure on teens from their parents to succeed academically.

’13 Reasons Why’ and suicide contagion

When the first season of the Netflix show appeared in 2017, it created widespread concern that its graphic portrayal of a teenage girl’s suicide would lead to imitation among vulnerable young people, especially adolescent girls. This concern prompted researchers to see whether there was evidence of contagion in U.S. suicide rates following the show’s release.

This shows a graph from the study
Suicide rates per 100,000 in youth ages 15-19 in the United States, 1981-2017. Source: Centers for Disease Control and Prevention. Image is credited to Daniel Romera.

The first such study, by Bridge et al., found evidence of a jump in suicides among boys ages 10 to 17 in the three months following the show’s release, but no effect for girls. Romer said that analysis relied on a forecasting method to project the likely trend in suicide for 2017. But that forecast failed to anticipate the actual trend.

A second study by different researchers (Niederkrotenthaler et al.) in JAMA Psychiatry had a similar problem, Romer said. That study found an effect in boys and girls 10 to 19 years old in the three months following the series’ release. But it similarly failed to control for the secular trend in suicide, again making it difficult to separate the effects of the show from the trend.

Potential for harm

APPC’s analysis does not rule out the possibility that the show had an adverse effect, especially on girls. A previous study by Romer and colleagues that examined the effects of the second season of “13 Reasons Why” found that viewing the show had both beneficial and detrimental effects on young adult viewers. The small increase observed in girls in this current reanalysis of the first season data may have been the net result of these opposing effects, Romer said.

In mid-2019, over two years after the release, Netflix edited a graphic suicide scene from the Season 1 finale and asserted that the show encouraged young people “to start conversations about difficult issues such as depression and suicide and get help – often for the first time.”

“Despite that, it does not appear that the show reversed or slowed the ongoing increase in adolescent suicide,” Romer noted. “Even if the series also had a positive effect for some viewers, the producers should recognize the potential for harm to vulnerable audience members. It should be possible to produce a show that highlights the challenges that young people face without also producing suicide contagion.”

Romer thanked Jeffrey Bridge for providing the data that were not available in his paper, which is in press in the Journal of the American Academy of Child & Adolescent Psychiatry.

About this teen suicide research article

University of Pennsylvania
Media Contacts:
Michael Rozansky – University of Pennsylvania
Image Source:
The image is credited to Daniel Romer.

Original Research: Open access
“Reanalysis of the Bridge et al. study of suicide following release of 13 Reasons Why”. Daniel Romer.
PLOS ONE doi:10.1371/journal.pone.0227545.


Reanalysis of the Bridge et al. study of suicide following release of 13 Reasons Why

Bridge et al. recently presented a time series analysis of suicide rates in the US following the release of the 2017 Netflix series “13 Reasons Why.” Their analysis found a powerful effect of the show on boys ages 10–17 for nine months after the show was released in April 2017. I questioned this finding on two grounds. First, contagion would be expected to be stronger for girls than boys for this story, and second their analysis did not take into account strong secular trends in suicide, especially in boys from 2016 to 2017. I reanalyzed their data using a simple auto-regression model that tested for changes in rates after removing auto-correlation and national trends in suicide. I found that the increase for boys observed by Bridge et al. in April was no greater than the increase observed during the prior month before the show was released. There were also no effects in later months of that year. For girls, I found a small but nonsignificant increase in suicide in April that was unique to that month, potentially consistent with a combined protective and harmful effect of the show. In total, I conclude that it is difficult to attribute harmful effects of the show using aggregate rates of monthly suicide rates. More fine-grained analyses at the weekly level may be more valid but only after controlling for secular changes in suicide that have been particularly strong since 2008 in the US.

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