This shows a happy woman.
The average life satisfaction score across the studied small-scale societies was 6.8 on a scale of 0-10. Credit: Neuroscience News

Can’t Buy Me Happiness: Joy Beyond Wealth

Summary: Many Indigenous and local communities report high levels of life satisfaction despite low monetary incomes, challenging the widely held belief that economic growth is essential for happiness.

Surveying 2,966 individuals across 19 globally diverse sites, researchers found life satisfaction scores in these communities comparable to those in affluent countries, with some even surpassing the happiness indices of wealthy Scandinavian nations. This research suggests that societal well-being does not necessarily depend on material wealth, offering valuable insights for sustainable living and human happiness.

Factors such as social support, spirituality, and a connection to nature are speculated to underpin this satisfaction, pointing to potential pathways for achieving well-being without contributing to the sustainability crisis.

Key Facts:

  1. The study involved 2,966 participants from Indigenous and local communities across 19 sites worldwide, revealing average life satisfaction scores of 6.8 on a scale of 0-10.
  2. Only 64% of surveyed households had any cash income, yet some communities reported happiness levels exceeding those of wealthy nations.
  3. The findings challenge the notion that high income is a prerequisite for happiness, suggesting alternative factors like social bonds and nature connectivity as key to well-being.

Source: UAB

Many Indigenous peoples and local communities around the world are leading very satisfying lives despite having very little money.

This is the conclusion of a study by the Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB), which shows that many societies with very low monetary income have remarkably high levels of life satisfaction, comparable to those in wealthy countries. 

Economic growth is often prescribed as a sure way of increasing the well-being of people in low-income countries, and global surveys in recent decades have supported this strategy by showing that people in high-income countries tend to report higher levels of life satisfaction than those in low-income countries. This strong correlation might suggest that only in rich societies can people be happy. 

However, a recent study conducted by ICTA-UAB in collaboration with McGill University in Canada suggests that there may be good reasons to question whether this link is universal.

While most global polls, such as the World Happiness Report, gather thousands of responses from the citizens of industrialized societies, they tend to overlook people in small-scale societies on the fringes, where the exchange of money plays a minimal role in everyday life and livelihoods depend directly on nature. 

The research, published in the scientific journal Proceedings of the National Academy of Sciences (PNAS), consisted of a survey of 2,966 people from Indigenous and local communities in 19 globally distributed sites. Only 64% of surveyed households had any cash income.

The results show that “surprisingly, many populations with very low monetary incomes report very high average levels of life satisfaction, with scores similar to those in wealthy countries,” says Eric Galbraith, researcher at ICTA-UAB and McGill University and lead author of the study. 

The average life satisfaction score across the studied small-scale societies was 6.8 on a scale of 0-10. Although not all societies reported being highly satisfied – averages were as low as 5.1 – four of the sites reported average scores higher than 8, typical of wealthy Scandinavian countries in other polls, “and this is so, despite many of these societies having suffered histories of marginalization and oppression”.

The results are consistent with the notion that human societies can support very satisfactory lives for their members without necessarily requiring high degrees of material wealth, as measured in monetary terms. 

“The strong correlation frequently observed between income and life satisfaction is not universal and proves that wealth – as generated by industrialized economies – is not fundamentally required for humans to lead happy lives,” says Victoria Reyes-Garcia, ICREA researcher at ICTA-UAB and senior author of the study. 

The findings are good news for sustainability and human happiness, as they provide strong evidence that resource-intensive economic growth is not required to achieve high levels of subjective well-being. 

The researchers highlight that, although they now know that people in many Indigenous and local communities report high levels of life satisfaction, they do not know why.

Prior work would suggest that family and social support and relationships, spirituality, and connections to nature are among the important factors on which this happiness is based, “but it is possible that the important factors differ significantly between societies or, conversely, that a small subset of factors dominate everywhere.

“I would hope that, by learning more about what makes life satisfying in these diverse communities, it might help many others to lead more satisfying lives while addressing the sustainability crisis,” Galbraith concludes. 

About this psychology and happiness research news

Author: Octavi Lopez
Source: UAB
Contact: Octavi Lopez – UAB
Image: The image is credited to Neuroscience News

Original Research: The findings will appear in PNAS

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  1. I do appreciate both the study and the mindset behind it.

    Personally I’m baffled why folks think they need those things to be satisfied, to the extent I think every study ought to have its social bias listed.

    As a lot of the science being performed is being done by those whose goals involve all the factors they and their society think they need for enhanced life satisfaction rather than for the advancement of our species as whole.

    To the point that this exact study had to be done because they can no longer even fathom natural existence and life satisfaction without those things.

    In fact, I’ve no doubt whatsoever that this study will be used by those societies reliant on a false economy to further rape & plunder the earth’s resources at the expense of others because this study proved the others are still satisfied and don’t need to be paid or treated fairly.

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