ventromedial prefrontal cortex

Brain Imaging Predicts Response to Public Health Campaign

Neuroscience NewsJanuary 7, 2019

A new neuroimaging study helps researchers predict the response people will have to public health campaigns. The study may help epidemiologists design campaigns to help change people's attitudes and behaviors.... Read More...

FeaturedNeuroscience4 min read

Your Brain on Imagination: It’s a Lot Like Reality

Neuroscience NewsDecember 10, 2018

A new neuroimaging study reveals imagination may help people with fear or anxiety disorders overcome them. The study reports imagining a threat can alter the way it is represented in the brain.... Read More...

FeaturedNeuroscienceOpen Neuroscience Articles6 min read

Wishful Thinking is Reward

Neuroscience NewsOctober 22, 2018

A new study reports the reward system in our brains may affect our judgments. ... Read More...

FeaturedNeurosciencePsychology5 min read

Weight Loss Success Linked with Active Self Control Regions of Brain

Neuroscience NewsOctober 18, 2018

A new neuroimaging study found those who achieved greater success at losing weight showed increased activation in regions of the lateral prefrontal cortex, an area of the brain associated with self control.... Read More...

FeaturedNeuroscience5 min read

Brains of People with Schizophrenia Are Less Reactive to Social Rewards Like Smiling Faces

Neuroscience NewsSeptember 11, 2018

A neuroimaging study conducted by researchers from UCLA reveals the brains of people with schizophrenia are less sensitive to social rewards than they are to non-social rewards.... Read More...

FeaturedNeurosciencePsychology4 min read

People Who Don’t Read the News Are Better at Predicting Which Articles Will Go Viral

Neuroscience NewsAugust 27, 2018

High levels of activity in the ventromedial prefronal cortex activity reflect how much people want to read a specific news article, researchers say. Additionally, those who infrequently read the news were better able to predict which news stories would go viral.... Read More...

FeaturedNeurosciencePsychology5 min read

How the Brain Biases Beliefs

Neuroscience NewsAugust 14, 2018

Researchers report the interaction between two regions of the prefrontal cortex may underlie our motivation to cling to a desirable notion about the future.... Read More...

FeaturedNeuroscience4 min read

Your Brain Anatomy May Play a Role in Determining Your Food Choices

Neuroscience NewsJune 21, 2018

Gray matter volume in the dosolateral and ventromedial prefrontal cortex predicts whether you will choose a health food option or not, researchers report.... Read More...

FeaturedNeurosciencePsychology8 min read

Planned Movements and Spontaneous Reactions are Processed Differently in the Brain

Neuroscience NewsJune 20, 2018

A new study reports both planned and spontaneous movements have the same neural activity during the action, but the preceding brain activity differs.... Read More...

FeaturedNeuroscience6 min read