FeaturedOpen Neuroscience ArticlesPsychology·February 20, 2018·5 min readHow Political Parties Influence Our Belief, and What We Can Do About ItValuing our identity over our accuracy leads us to accept incorrect information that aligns with the beliefs of the political party we support, researchers report.Read More
FeaturedNeuroscience·December 3, 2016·4 min readElectronically Picking Your Brain – For Market ResearchResearchers look to neuroimaging and EEG technology to improve market research.Read More
FeaturedNeuroscience·December 7, 2013·3 min readRandom Fluctuations in Brain Cell Activity May Determine Toss-Up DecisionsA new study reports on links between neural activity and decisions where two options have equal appeal.Read More
FeaturedNeuroscience BusinessPsychology·September 19, 2013·4 min readFinancial Boom and Bust Drivers, All in the Mind?Biological mechanisms in the brains of traders lead them to predict how others will behave, resulting in stock marketing bubbles crashing; a new study suggests.Read More
NeurologyPsychology·May 17, 2012·3 min readSuspicion Resides in Two Regions of the BrainOur baseline level of distrust is distinct and separable from our inborn lie detector. Fool me once, shame on you....Read More
FeaturedPsychology·February 28, 2012·4 min readStudy Shows How The Brain Responds To Deceptive AdvertisingSeveral specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...Read More
Psychology·February 20, 2012·7 min readEconomics and the Brain: How People Really Make Decisions in Turbulent TimesIn a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime...Read More
