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neuroeconomics

This shows a brain, shopping carts, and bags.

·December 15, 2024·7 min read

Why We Buy What We Buy: The Neuroscience of Shopping

New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand recognition, pricing, and online versus in-person experiences influence purchases. The ventral striatum, a brain region linked to reward, evaluates products even without active decision-making.

Featured Open Neuroscience Articles Psychology

·February 20, 2018·5 min read

How Political Parties Influence Our Belief, and What We Can Do About It

Valuing our identity over our accuracy leads us to accept incorrect information that aligns with the beliefs of the political party we support, researchers report.

Image shows the researcher fitting an EEG helm onto a subject.

Featured Neuroscience

·December 3, 2016·4 min read

Electronically Picking Your Brain – For Market Research

Researchers look to neuroimaging and EEG technology to improve market research.

This mri scan shows the location of the orbitofrontal cortex

Featured Neuroscience

·December 7, 2013·3 min read

Random Fluctuations in Brain Cell Activity May Determine Toss-Up Decisions

A new study reports on links between neural activity and decisions where two options have equal appeal.

This image shows an electronic stock market ticker.

Featured Neuroscience Business Psychology

·September 19, 2013·4 min read

Financial Boom and Bust Drivers, All in the Mind?

Biological mechanisms in the brains of traders lead them to predict how others will behave, resulting in stock marketing bubbles crashing; a new study suggests.

Neurology Psychology

·May 17, 2012·3 min read