Valuing our identity over our accuracy leads us to accept incorrect information that aligns with the beliefs of the political party we support, researchers report.
Researchers look to neuroimaging and EEG technology to improve market research.
A new study reports on links between neural activity and decisions where two options have equal appeal.
Biological mechanisms in the brains of traders lead them to predict how others will behave, resulting in stock marketing bubbles crashing; a new study suggests.
Our baseline level of distrust is distinct and separable from our inborn lie detector. Fool me once, shame on you....
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...
In a 2008 paper on neuroeconomics, economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime...
