Half of People Believe Fake Facts

Summary: According to researchers, around 50% of people could be susceptible to false memory implantation and believe we have experienced fictitious autobiographical events.

Source: University of Warwick.

Many people are prone to ‘remembering’ events that never happened, according to new research by the University of Warwick.

In a study on false memories, Dr Kimberley Wade in the Department of Psychology demonstrates that if we are told about a completely fictitious event from our lives, and repeatedly imagine that event occurring, almost half of us would accept that it did.

Over 400 participants in ‘memory implantation’ studies had fictitious autobiographical events suggested to them – and it was found that around 50% of the participants believed, to some degree, that they had experienced those events.

Participants in these studies came to remember a range of false events, such as taking a childhood hot air balloon ride, playing a prank on a teacher, or creating havoc at a family wedding.

Image shows the shape of a head made from an electrical cord.
Dr Wade and colleagues conclude that it can be very difficult to determine when a person is recollecting actual past events, as opposed to false memories – even in a controlled research environment; and more so in real life situations. NeuroscienceNews.com image is adapted from the University of Warwick press release.

30% of participants appeared to ‘remember’ the event — they accepted the suggested event, elaborated on how the event occurred, and even described images of what the event was like. Another 23% showed signs that they accepted the suggested event to some degree and believed it really happened.

Dr Wade and colleagues conclude that it can be very difficult to determine when a person is recollecting actual past events, as opposed to false memories – even in a controlled research environment; and more so in real life situations.

These findings have significance in many areas – raising questions around the authenticity of memories used in forensic investigations, court rooms, and therapy treatments.

Moreover, the collective memories of a large group of people or society could be incorrect – due to misinformation in the news, for example – having a striking effect on people’s perceptions and behaviour.

Dr Wade comments on the importance of this study:

“We know that many factors affect the creation of false beliefs and memories — such as asking a person to repeatedly imagine a fake event or to view photos to “jog” their memory. But we don’t fully understand how all these factors interact. Large-scale studies like our mega-analysis move us a little bit closer.

“The finding that a large portion of people are prone to developing false beliefs is important. We know from other research that distorted beliefs can influence people’s behaviours, intentions and attitudes.”

Scientists have been using variations of this procedure for 20 years to study how people can come to remember wholly false experiences.

About this psychology research article

The paper, ‘A Mega-analysis of Memory Reports from Eight Peer-reviewed False Memory Implantation Studies’, is published in Memory. It is co-authored by Dr Kimberley Wade at the University of Warwick, UK, Dr Alan Scoboria at the University of Windsor, Canada, and Professor Stephen Lindsay at the University of Victoria, Canada.

Source: Luke Walton – University of Warwick
Image Source: NeuroscienceNews.com image is adapted from the University of Warwick press release.
Original Research: Full open access research for “A Mega-analysis of Memory Reports from Eight Peer-reviewed False Memory Implantation Studies” by Alan Scoboria, Kimberley A. Wade, D. Stephen Lindsay, Tanjeem Azad, Deryn Strange, James Ost and Ira E. Hyman in Memory. Published online November 28 2016 doi:10.1080/09658211.2016.1260747

Cite This NeuroscienceNews.com Article

[cbtabs][cbtab title=”MLA”]University of Warwick “Half of People Believe Fake Facts.” NeuroscienceNews. NeuroscienceNews, 7 December 2016.
<https://neurosciencenews.com/false-memory-facts-psychology-5698/>.[/cbtab][cbtab title=”APA”]University of Warwick (2016, December 7). Half of People Believe Fake Facts. NeuroscienceNew. Retrieved December 7, 2016 from https://neurosciencenews.com/false-memory-facts-psychology-5698/[/cbtab][cbtab title=”Chicago”]University of Warwick “Half of People Believe Fake Facts.” https://neurosciencenews.com/false-memory-facts-psychology-5698/ (accessed December 7, 2016).[/cbtab][/cbtabs]


Abstract

A Mega-analysis of Memory Reports from Eight Peer-reviewed False Memory Implantation Studies

Understanding that suggestive practices can promote false beliefs and false memories for childhood events is important in many settings (e.g., psychotherapeutic, medical, and legal). The generalisability of findings from memory implantation studies has been questioned due to variability in estimates across studies. Such variability is partly due to false memories having been operationalised differently across studies and to differences in memory induction techniques. We explored ways of defining false memory based on memory science and developed a reliable coding system that we applied to reports from eight published implantation studies (N = 423). Independent raters coded transcripts using seven criteria: accepting the suggestion, elaboration beyond the suggestion, imagery, coherence, emotion, memory statements, and not rejecting the suggestion. Using this scheme, 30.4% of cases were classified as false memories and another 23% were classified as having accepted the event to some degree. When the suggestion included self-relevant information, an imagination procedure, and was not accompanied by a photo depicting the event, the memory formation rate was 46.1%. Our research demonstrates a useful procedure for systematically combining data that are not amenable to meta-analysis, and provides the most valid estimate of false memory formation and associated moderating factors within the implantation literature to date.

“A Mega-analysis of Memory Reports from Eight Peer-reviewed False Memory Implantation Studies” by Alan Scoboria, Kimberley A. Wade, D. Stephen Lindsay, Tanjeem Azad, Deryn Strange, James Ost and Ira E. Hyman in Memory. Published online November 28 2016 doi:10.1080/09658211.2016.1260747

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