The highly dynamic, new "expanding hole" optical illusion can be perceived by 86% of people. The illusion is so good at deceiving the brain, it causes pupillary dilation as though we are walking into a darkened room.
Researchers reveal how the brain creates an illusion of visual stability.
Face pareidolia, a phenomenon where the brain is tricked into seeing human faces in inanimate objects, may occur as a result of the brain processing the perceived facial expression in the same sequential way it perceives a human face.
A newly designed optical illusion is helping researchers better understand visual processing and perception. The illusion creates a subjective reality in what we see, highlighting the constructive nature of perception.
A new visual illusion sheds light on redundancy masking and how we perceive our visual environment. The findings provide new insight into human consciousness.
It seems that flies are as susceptible to optical illusions as humans. Turning on and off some neurons that govern motion detection in flies, researchers were able to alter the insects' perception of illusory motion.
Face pareidolia, the phenomenon of seeing facelike structures in inanimate objects, is a perceptual phenomenon that occurs when sensory input is processed by visual mechanisms that have evolved to extract social content from human faces.
A new study sheds light on why we get tricked by a classic optical illusion. Researchers found brightness estimations occur before visual information reaches the visual cortex, probably originating in the retina.
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Researchers have developed two new illusions that shed light on how our senses can influence each other, specifically, how the presence of audio can influence visual illusions.
Researchers have identified how our brains are so good at perceiving contours and edges. The study, published in Nature, reports neurons are most likely to connect if they react to edges that lie on a common axis and the structure of the world around us is mirrored in the pattern of synapses.
According to University of York researchers, the ability to read fine print may be enhanced following exposure to a common visual illusion. The researchers found visual acuity may be enhanced by the expanding motion aftereffect optical illusion.