The highly dynamic, new "expanding hole" optical illusion can be perceived by 86% of people. The illusion is so good at deceiving the brain, it causes pupillary dilation as though we are walking into a darkened room.
Face pareidolia, a phenomenon where the brain is tricked into seeing human faces in inanimate objects, may occur as a result of the brain processing the perceived facial expression in the same sequential way it perceives a human face.
A newly designed optical illusion is helping researchers better understand visual processing and perception. The illusion creates a subjective reality in what we see, highlighting the constructive nature of perception.
A new visual illusion sheds light on redundancy masking and how we perceive our visual environment. The findings provide new insight into human consciousness.
It seems that flies are as susceptible to optical illusions as humans. Turning on and off some neurons that govern motion detection in flies, researchers were able to alter the insects' perception of illusory motion.
Face pareidolia, the phenomenon of seeing facelike structures in inanimate objects, is a perceptual phenomenon that occurs when sensory input is processed by visual mechanisms that have evolved to extract social content from human faces.
A new study sheds light on why we get tricked by a classic optical illusion. Researchers found brightness estimations occur before visual information reaches the visual cortex, probably originating in the retina.
Optical illusions are helping researchers better understand attention and visual perception. Findings suggest attention operates periodically on the perceptual binding of visual information.
Researchers report the same subset of neurons encode actual and illusory flow motion, supporting the concept Jan Purkinje proposed 150 years ago, that "illusions contain visual truth".