Researchers explore how certain scents often elicit specific emotions and memories in people, and how marking companies are manipulating the link for branding.
Olfaction plays a role in signaling key dynamic changes in the mother-child relationship.
Men evaluated the scent of sexually aroused women as more attractive and expressed an increase in their sexual motivations. Findings suggest the chemical signal of scent alone can elicit a sexual response in men.
A shot of the reproductive hormone kisspeptin enhances brain activity in response to olfactory and visual cues of attraction in men. The findings reveal a previously undescribed attraction pathway in humans activated by the hormone and identify kisspeptin signaling as a potential therapeutic pathway for psychosexual and reproductive disorders.
People exposed to the scent of their lover's overnight experience better quality sleep, even when their partner is not physically present.
The smell of roses while learning and during sleep helps increase memory and learning skills. The study reports a significant increase in learning success by 30% if a person is exposed to the smell of roses during both learning and sleep phases.
Study sheds light on the olfactory importance of the smell of a newborn baby's head and mother-child bonding.