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·October 2, 2021·7 min read

The Neurobiology of Memes and Conspiracy Theories

The propensity to believe in conspiracy theories may be a result of genetic determination, cognitive capacity, and affective reactions. Researchers found the representation of memes acts as neural network attractor states in the brain, linking them with the formation of conspiracy theories.

Featured Neuroscience Psychology

·February 16, 2020·4 min read

Depression memes may be a coping mechanism for people with mental illness

Those with depression find internet memes that rate as depressive more relatable and funnier. They also thought the depressive memes could be used to improve the mood of others with depression.

Featured Psychology

·December 2, 2018·2 min read

I’ll Believe It When I Meme It

Researchers say memes may seem harmless, but they have the potential to spread damaging messages. A new study found memes that spread prejudiced messages are more likely to be believed if they are paired with endorsements from like-minded people.