A person with a wider face was considered to be more dominant and possess stronger leadership skills than a person with a narrower face. This was especially true of males, who were also considered to be more electable when they had a wider face. Conservatives showed more bias toward women's faces and were less likely to vote for a woman because, despite having wider faces, they perceived the candidate as less dominant. Liberals were more likely to vote for a woman but, as with conservatives, they perceived a woman with a wider face to be less dominant than a male.
