consumer psychology

This shows a man with a beard and a thumbs up

·December 15, 2020·5 min read

A Manly Beard May Help Drive Sales

Employers looking to drive sales should consider employing a bearded salesperson, researchers say. Regardless of industry, people considered men with "manly beards" more trustworthy and more likely to be experts than their clean-shaven or mustached counterparts. Read More

This is a cartoon of people with piggy banks

Featured Neuroscience Psychology

·March 9, 2020·3 min read

Spending on experiences versus possessions advances more immediate happiness

Investing in an experience, such as attending a sports event or eating at a restaurant, generates more personal happiness than splashing out on material good, a new study reports. Read More

This shows a woman carrying shopping bags and wearing designer clothes

Featured Neuroscience Psychology

·December 20, 2019·3 min read

Luxury consumption can fuel ‘impostor syndrome’ among some buyers

Those who purchase luxury goods often feel inauthentic and less confident when sporting their buys. Rather than affirming a buyers' sense of status, luxury purchases often foster an impostor syndrome. Read More