$2.99 or $3.00? Will a Penny Difference Get You to the Checkout Counter?
A new study reveals nine ending prices are not universally effective at getting shoppers to the checkout line.... Read More...
consumer psychology
Pepsi or Coke? Partner’s Choices Can Make You Miserable
Duke researchers report the brands your partners choose could impact your happiness. ... Read More...
Repeat Failures for Those Who Remember Lapses in Self Control
A new study reports recalling failures in self control can lead people to repeat the actions.... Read More...