Pet owners want to be masters, not servants; which is why we value dogs more than cats
The more subservient behavior of dogs makes their owners more willing to pay when it comes to spending on vet bills and luxury pet items.... Read More...
consumer psychology
$2.99 or $3.00? Will a Penny Difference Get You to the Checkout Counter?
A new study reveals nine ending prices are not universally effective at getting shoppers to the checkout line.... Read More...
Pepsi or Coke? Partner’s Choices Can Make You Miserable
Duke researchers report the brands your partners choose could impact your happiness. ... Read More...
Repeat Failures for Those Who Remember Lapses in Self Control
A new study reports recalling failures in self control can lead people to repeat the actions.... Read More...