Genes related to the psychoactive properties of sweet and bitter beverages, and not variations in our taste genes, may explain why some people prefer sodas over coffee, and vice-versa.
A new eye tracking study reveals intoxicated men spend less time examining women's faces compared to their sober counterparts, and spend more time looking at 'sexual' body parts.
Hordenine, a substance present in beer and malted barley, activates dopamine D2 receptors through G proteins, leading to a possibly prolonged effect on the brain's reward center, researchers report.
According to researchers, music can influence how much you enjoy the taste of a beer.