FeaturedNeuroscienceOpen Neuroscience ArticlesPsychology·December 22, 2017·5 min readBeauty is in the Eye of the Beer HolderA new eye tracking study reveals intoxicated men spend less time examining women's faces compared to their sober counterparts, and spend more time looking at 'sexual' body parts.Read More
FeaturedNeuroscienceOpen Neuroscience ArticlesPsychology·September 30, 2017·4 min readBeer Can Lift Your Spirits: Hordenine Activates Brain’s Reward CenterHordenine, a substance present in beer and malted barley, activates dopamine D2 receptors through G proteins, leading to a possibly prolonged effect on the brain's reward center, researchers report.Read More
FeaturedGeneticsNeuroscience·May 5, 2019·3 min readGenes linked to psychoactive properties of beverages may explain why we love coffee, beer and sodaGenes related to the psychoactive properties of sweet and bitter beverages, and not variations in our taste genes, may explain why some people prefer sodas over coffee, and vice-versa.Read More
FeaturedOpen Neuroscience ArticlesPsychology·July 29, 2016·4 min readMusic Makes Beer Taste BetterAccording to researchers, music can influence how much you enjoy the taste of a beer.Read More
