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STS

brain scans

Featured Neuroscience Psychology

·September 13, 2018·3 min read

The Art of Storytelling: Why We Relate to Characters

A new neuroimaging study sheds light on how we relate to characters in stories. Researchers report, no matter how a story is relayed, brain networks associated with theory of mind are activated when participants associate with the protagonist. The study concludes our brains relate best to characters, no matter how the narrative is expressed.

Image shows the location os the STS.

Featured Neuroscience Psychology

·September 23, 2016·5 min read

How Does Our Brain Decide Whether A Situation is Pleasant or Not?

Researchers have identified a mechanism that allows us to judge whether a difficult social situation is emotional negative or positive.

Image shows brain scans.

Featured Neuroscience

·August 5, 2016·4 min read

Brain Areas Distinguish Between Good and Bad

Researchers have identified two areas involved in a neural network that helps interpret situations as positive or negative.

Featured Psychology

·February 28, 2012·4 min read

Study Shows How The Brain Responds To Deceptive Advertising

Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...