A new neuroimaging study sheds light on how we relate to characters in stories. Researchers report, no matter how a story is relayed, brain networks associated with theory of mind are activated when participants associate with the protagonist. The study concludes our brains relate best to characters, no matter how the narrative is expressed.
Researchers have identified a mechanism that allows us to judge whether a difficult social situation is emotional negative or positive.
Researchers have identified two areas involved in a neural network that helps interpret situations as positive or negative.
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...