social neuroscience

This shows brain scans with the lack of anterior cingulate cortex activity

Seeing disfigured faces prompts negative brain and behavior responses

Neuroimaging reveals people experience a diminished neural response in the anterior cingulate cortex when shown images of others with facial disfigurements. A similar response is also seen when people view other stigmatized people, such as those who are homeless. The diminished activity may explain why people are less empathetic toward those who have facial disfigurements and may help explain the underlying neural mechanism for dehumanization. ... Read More...
This shows a group of people putting their hands together

How personality affects susceptibility to persuasion

Study reveals our personality types may indicate how susceptible we are to the power of persuasion. Those who are more fearful tend to follow the crowd, while those whose personality traits fall into the dark triad are less likely to be influenced by authority figures. Those who are socially apt are more likely to be persuaded to do something it is consistent with their beliefs or prior actions.... Read More...