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social behavior

This shows people gossiping and a person standing alone.

·May 9, 2025·5 min read

Would You Rather Be Ignored or Gossiped About? Science Weighs In

New research explores the psychological tradeoff between being ignored and being the subject of gossip, revealing that neither option feels good—but for different reasons. In a series of five experiments with over 1,000 participants, researchers found that while most people reject negative gossip, many also feel uncomfortable being praised behind their backs.

Featured Neuroscience Psychology

·May 9, 2025·6 min read

Resistance to New Rules Fades Once They’re in Place

A new study reveals that resistance to policies like smoking bans or speed limits drops significantly after they are implemented. Known as “reactance,” this initial pushback stems from perceived threats to personal freedom, but tends to subside as people adapt and begin recognizing societal benefits.

This shows a group of people and a person on their own.

Featured Neuroscience Open Neuroscience Articles Psychology

·May 8, 2025·5 min read

People Prefer to Empathize With Groups Over Individuals

People are more likely to choose to empathize with groups rather than individuals, even though they find empathizing equally difficult in both scenarios. Using a card-based empathy selection task, participants opted to empathize 53% of the time when shown groups, versus just 34% for individuals. Researchers suggest that groups provide more contextual information, making empathizing feel more intuitive or meaningful.

Featured Neuroscience

·April 30, 2025·4 min read

How the Brain Judges Social Encounters

Scientists have identified the neural circuitry responsible for assigning emotional value—positive or negative—to social encounters. Two key neuromodulators, serotonin and neurotensin, were found to control opposing emotional responses in a brain region responsible for learning and memory.

Featured Neurology Neuroscience Psychology

·April 29, 2025·5 min read

Brain Lesions Heighten Impulsivity and Social Influence

New research shows that damage to specific regions of the medial prefrontal cortex (mPFC) increases both impulsivity and susceptibility to the impulsive behavior of others. Participants with mPFC lesions were more likely to choose immediate rewards and to be influenced by others who made impulsive decisions.

Featured Neuroscience Psychology

·April 29, 2025·2 min read

Sexism Disrupts Team Performance by Altering Emotional Synchrony

A new study reveals that sexist behavior in teams shifts emotional synchrony from boosting performance to merely fostering social bonding. Researchers found that women exposed to subtle sexist comments showed heightened emotional alignment, but this no longer translated into better collaboration or outcomes.

Featured Neuroscience Psychology

·April 27, 2025·4 min read

Practicing Gratitude Builds Resilience and Hope

While gratitude has been praised for its mental health and relationship benefits, cultivating it during stressful times can be especially challenging. Negative information naturally grabs our attention more than positive events, but simple strategies like gratitude lists and expressing thanks can help shift focus.

Featured Neuroscience Psychology

·April 26, 2025·4 min read

How Oxytocin Tames “Mean Girl” Behavior

A new study finds that in some lemur species, evolving gender equality is linked to changes in the brain’s oxytocin system. Researchers compared seven closely related species, finding that more egalitarian species had higher numbers of oxytocin receptors, particularly in the amygdala.

Featured Neuroscience Psychology

·April 25, 2025·5 min read

Facts Can Heal Divides, Not Just Deepen Them

A new study challenges the belief that exposure to facts only deepens political divisions. Researchers found that when Americans were presented with balanced, credible information about gun control, and incentivized to engage with it, they retained the facts and even revised their views.

Featured Neuroscience

·April 15, 2025·4 min read

Bouncing to Bond: How the Brain Syncs During Social Dance

New research reveals how our brains coordinate with others during dancing, highlighting the importance of shared rhythm and visual contact. When dancers moved to the same song and could see each other, unique neural signals emerged to support social coordination.

Featured Neuroscience

·April 14, 2025·4 min read

Brain Region Found to Regulate Social Generosity

A new study reveals that the basolateral amygdala (BLA) plays a key role in calibrating prosocial behavior based on emotional closeness. Researchers studied individuals with Urbach-Wiethe disease, a rare condition that selectively damages the BLA, using economic games to assess generosity.

Featured Neuroscience Psychology

·April 13, 2025·4 min read

Shared Meals Strongly Linked to Greater Happiness, Study Finds

New research in the World Happiness Report reveals that people who regularly share meals with others tend to be happier and more emotionally satisfied, regardless of age, culture, or background.

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social behavior

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