Those who purchase luxury goods often feel inauthentic and less confident when sporting their buys. Rather than affirming a buyers' sense of status, luxury purchases often foster an impostor syndrome.
What you spend your money on may reveal a lot about your personality type. Those who are more open to new experiences spend more on flights and travel, while extraverts spend more on eating out. People with higher levels of neuroticism spend less on home loan repayments. Those who are more agreeable donate more to charity.
Researchers consider why some people enjoy the thrill of Black Friday shopping, and why others don't. Enjoyment of the social aspects of shopping may determine whether you are a fan of the day, or not.