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shopping

·December 15, 2024·7 min read

Why We Buy What We Buy: The Neuroscience of Shopping

New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand recognition, pricing, and online versus in-person experiences influence purchases. The ventral striatum, a brain region linked to reward, evaluates products even without active decision-making.

Featured Neuroscience Psychology

·July 21, 2022·5 min read

Grab a Coffee Before Shopping? You May Want to Think Twice

Consuming a caffeinated drink before shopping was associated with purchasing more items and more time spent in the store.

This shows a woman carrying shopping bags and wearing designer clothes

Featured Neuroscience Psychology

·December 20, 2019·3 min read

Luxury consumption can fuel ‘impostor syndrome’ among some buyers

Those who purchase luxury goods often feel inauthentic and less confident when sporting their buys. Rather than affirming a buyers' sense of status, luxury purchases often foster an impostor syndrome.

Featured Neuroscience Psychology

·July 17, 2019·4 min read

Your spending data may reveal aspects of your personality

What you spend your money on may reveal a lot about your personality type. Those who are more open to new experiences spend more on flights and travel, while extraverts spend more on eating out. People with higher levels of neuroticism spend less on home loan repayments. Those who are more agreeable donate more to charity.

Featured Psychology

·November 23, 2018·4 min read

The Psychological Differences Between Those Who Love and Those Who Loathe Black Friday Shopping

Researchers consider why some people enjoy the thrill of Black Friday shopping, and why others don't. Enjoyment of the social aspects of shopping may determine whether you are a fan of the day, or not.