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          reward system

          this shows a neuron.
          FeaturedGeneticsNeuroscience
          ·December 9, 2025·7 min read

          Key Brain Protein Controls How We Learn Reward Cues

          Changing levels of the brain protein KCC2 can alter how reward associations form, reshaping the learning process that links cues to outcomes. Reduced KCC2 activity increased dopamine neuron firing and strengthened new cue–reward connections, offering insight into how addictions and maladaptive habits develop.
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          This shows a brain in a football stadium.
          FeaturedNeurosciencePsychology
          ·November 12, 2025·7 min read

          Rivalry Rewires the Brain: Why Fans Lose Control in an Instant

          New brain-imaging research shows that soccer fans experience rapid shifts in reward and self-control circuits when their team wins or loses against a rival. Victories trigger heightened reward responses, while defeats suppress the dorsal anterior cingulate cortex, the brain region responsible for regulating emotion and behavior.
          Read More
          This shows a woman's head.
          FeaturedNeurosciencePsychology
          ·November 3, 2025·4 min read

          Brain Circuit Found to Shape Risk and Impulse Differently by Sex

          Researchers exploring risky decision-making in rats found that a specific reward-related neural circuit influences impulsivity and risk-taking in complex ways that depend on timing and biological sex. Manipulating the circuit during the learning phase of a gambling task altered risky choices differently in males and females, while manipulation after learning affected motor impulsivity in both.
          Read More
          This shows the outline of two heads and brains. One brain is foggy, as though representing depression.
          FeaturedNeurosciencePsychology
          ·August 3, 2025·5 min read

          Brain Reward Signals Blunted by Genetic Depression Risk

          A new imaging study reveals that young adults with a higher genetic risk for depression show diminished brain activity when processing rewards and punishments. Using data from nearly 900 healthy twins and siblings, researchers found altered activation in brain regions linked to attention and decision-making—well before any symptoms of depression appeared.
          Read More
          This shows a vape pen and a brain.
          FeaturedNeuroscience
          ·July 19, 2025·4 min read

          Flavored Vapes Trigger Reward Centers Even Without Nicotine

          A new study shows that some e-cigarette flavorings, like vanilla and cherry, can trigger reward-seeking behaviors in adolescent mice even without nicotine. Researchers found that these flavors alone could activate the brain’s dopamine system, raising concerns about their potential for fostering addiction-like behavior.
          Read More
          This shows a head and musical icons.
          FeaturedNeurologyNeuroscience
          ·April 15, 2025·4 min read

          Why Nostalgic Songs Spark the Brain’s Memory and Reward System

          Listening to nostalgic music activates key brain regions tied to memory and emotion, according to a new brain imaging study. Researchers found that songs linked to personal memories engage both the default mode network and the brain's reward circuitry.
          Read More
          This shows a brain.
          FeaturedNeuroscience
          ·April 9, 2025·6 min read

          Serotonin Helps Your Brain Predict Future Rewards

          New research reveals that serotonin plays a key role in how the brain predicts future rewards, shedding light on its puzzling activity in response to both pleasure and pain. Scientists found that serotonin neurons encode a “prospective code for value,” signaling expectations about upcoming outcomes and how rapidly those expectations are changing.
          Read More
          This shows a brain.
          FeaturedNeuroscience
          ·March 15, 2025·4 min read

          Dopamine Can Rewire Reward-Linked Memories

          New research reveals dopamine has a previously unknown role: reshaping our memories of rewarding experiences. In a study using mice, scientists found dopamine helps reduce the perceived value of memories linked to rewards, altering future behavior toward those rewards.
          Read More
          This shows a brain.
          FeaturedNeurosciencePsychology
          ·January 22, 2025·7 min read

          Targeting Reward Pathways to Treat Depression

          New research highlights how the brain's reward-learning system can guide personalized treatments for depression. By studying two brain signals, expected value and prediction error, researchers identified markers that predict recovery potential and tailored responses to rewards and setbacks.
          Read More
          This shows a teenage girl and a brain.
          FeaturedNeurosciencePsychology
          ·December 17, 2024·5 min read

          Teen Brain’s Blunted Reward Response Predicts Depression Onset

          A new study reveals that a reduced neural response to rewards in teens predicts the first onset of depression, but not anxiety or suicidality. Researchers used EEG scans to measure "reward positivity" in at-risk adolescents and found that those with blunted responses were more likely to develop depression.
          Read More
          This shows two smokey heads.
          FeaturedNeurosciencePsychology
          ·October 25, 2024·4 min read

          Individual Reward-Seeking Predicts Nicotine Response

          A new study finds that individualistic reward-seeking behaviors in mice can predict their responses to nicotine. Conducted in a semi-natural environment called Souris-City, the research observed how male mice developed distinct reward-seeking strategies when isolated from peers.
          Read More
          This shows the outline of a head and a brain.
          FeaturedNeurosciencePsychology
          ·July 15, 2024·7 min read

          Beta Brain Waves: A Novel Brain Signature for Depression

          A new study identifies beta frequency neural activity in the anterior cingulate cortex (ACC) as crucial for recognizing rewards and shaping behavior. This neural signature is altered in patients with depression, suggesting it could serve as a biomarker and potential treatment target for anhedonia.
          Read More
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          This shows a brain.

          Consciousness May Require a New Kind of Computation

          This shows a person surrounded by lights.

          Cues Can Hijack Decision Making in Some People

          This shows faces expressing different emotions.

          Smiling Faces Trigger Mimicry, and Make Us Trust Them More

          This shows a head.

          Guilt and Shame Shape Behavior Through Separate Brain Pathways

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