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peer pressure

·May 21, 2025·4 min read

Peer Pressure, Perceived Norms Drive Risky Drinking

A new study highlights how peer pressure and misperceptions about campus drinking norms can lead college students to drink more heavily than they intend. Many students believe their peers consume more alcohol than they actually do, which can increase risky behavior and negative outcomes.

Featured Neuroscience Psychology

·March 6, 2024·5 min read

Peer Pressure Persists Through Adulthood

Adults, not just teens, face the challenges of peer pressure and social conformity. By surveying 157 adults aged 18 to 80, researchers discovered that younger adults are more susceptible to peer influence, whereas middle-aged and older individuals exhibit greater self-control.

Featured Neuroscience Psychology

·August 12, 2019·4 min read

Individuals are swayed by their peers, leading to more severe punishments

Peer pressure can shift an individual's punitive preference across a variety of contexts. Groups induce conformity by forcing less caution and more impulsivity in individuals, and by amplifying the value of punishment.

This shows the brain scans from the terrorists

Featured Neurology Neuroscience Psychology

·June 13, 2019·15 min read

The neuroscience of terrorism: How researchers convinced a group of radicals to let them scan their brain

A new neuroimaging study provides an insight into the neurobiology of those willing to commit terrorist acts. Researchers consider the psychological and social factors which also contribute to radicalization, and discuss how inclusive societies could help in the fight against political violence.

Featured Psychology

·September 13, 2016·3 min read

Children’s Willpower Linked to Smoking Habits Later in Life

Researchers report children with low self control at the age of 10 were more likely to take up smoking as adolescence and had higher rates of smoking during adulthood.