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          identity fusion

          This shows a head made up of cog wheels
          FeaturedPsychology
          ·June 12, 2021·4 min read

          Identity Fusion: Why Some People Will Go to Extremes for the Beliefs of a Group

          Researchers explore why some people will ignore their personal beliefs and go along with the more extreme beliefs of a crowd. They report acting against personal beliefs and adopting a fused identity becomes an attractive solution, especially if the reward is great.
          Read More
          football hooligans
          FeaturedPsychology
          ·June 23, 2018·3 min read

          Social Bonding Key Cause of Football Violence

          Researchers say social bonding and the desire to protect or defend other fans may be a main motivation of football hooliganism.
          Read More
          Image of a war scene.
          FeaturedOpen Neuroscience ArticlesPsychology
          ·December 29, 2015·4 min read

          Shared Bad Memories Bind Fighters To Their Groups

          Researchers report emotional experiences play a role in the fusion between people's personal and group identities.
          Read More

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          Universally Cool: Personality Traits That Cross Cultural Lines

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          Aging Brain May Adapt to Decode Tricky Social Cues

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          Clearing Brain Sugar Stores Could Protect Against Dementia

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          Cough Medicine Shows Promise in Slowing Parkinson’s Dementia

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