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generosity

·April 14, 2025·4 min read

Brain Region Found to Regulate Social Generosity

A new study reveals that the basolateral amygdala (BLA) plays a key role in calibrating prosocial behavior based on emotional closeness. Researchers studied individuals with Urbach-Wiethe disease, a rare condition that selectively damages the BLA, using economic games to assess generosity.

Featured Neuroscience Psychology

·November 26, 2024·5 min read

Feeling Beautiful Spurs Kindness and Generosity

A new study shows that enhancing one’s appearance, even virtually, increases prosocial behavior such as kindness and charitable giving. Participants who saw enhanced images of themselves were twice as likely to donate to charity compared to controls, suggesting that feeling attractive boosts social consciousness.

Featured Neuroscience Psychology

·June 12, 2024·6 min read

Mirror-Pain Synaesthetes: Feeling Others’ Pain Boosts Generosity

Individuals who physically feel others' pain, known as mirror-pain synaesthetes, are more likely to help. Using fMRI, they observed that these individuals activate their secondary somatosensory cortex more, linking empathy to prosocial behavior. This study highlights the importance of empathy in motivating generosity and offers insights into enhancing prosocial behavior. Findings could inform future interventions to boost empathy.

Featured Psychology

·August 31, 2020·3 min read

Is Being Generous the Next Beauty Trend?

Researchers found more attractive people are more likely to be givers, and givers are generally rated as being more attractive.

Featured Neuroscience Psychology

·September 6, 2019·4 min read

Bad to the bone or just bad behavior?

How we perceive moral goodness or moral badness, as either biological and innate traits or potentially changeable, can guide whether we are willing to be lenient over other peoples' transgressions.

Featured Psychology

·October 17, 2018·3 min read

Have Being Selfish Affects Reproduction and Earnings

A new study reports selfish people are more likely to have less children and earn less money than their more generous peers.

Featured Neuroscience Open Neuroscience Articles Psychology

·August 4, 2017·4 min read

Neural Link Between Generosity and Happiness Discovered

A new study reveals a neurobiological reason behind why we feel happy when we are being generous. Researchers discovered the connectivity between the temporal parietal junction and ventral striatum, an area of the brain associated with happiness, was enhanced in people who committed to generosity.