FeaturedNeurosciencePsychology·December 28, 2019·3 min readPeople think marketing and political campaigns use psychology to influence their behaviorsWhile people believe advertising and political campaigns exploit psychological research to control their unconscious behavior, many still feel the choices they make are their own.Read More
FeaturedNeuroscience·January 14, 2019·5 min readThe Circuits That Help You Keep Your CoolResearchers reveal how connections from around the mammalian brain stimulate two key cell types in the locus coeruleus to moderate arousal in two different ways.Read More
