Brain scans on movie watchers reveal how we judge people

Summary: Using a combination of movie clips and neuroimaging, researchers find people have positive biases to those they feel are more like them, even if they are unable to see the person’s face.

Source: Aalto University

Unconscious bias has become a hot topic recently, with high profile incidents reported around the world. Researchers at Aalto University are exploring the causes of these biases in our neural wiring, and are developing techniques using MRI scanners that let us see the brain making assumptions in real time. The results show for the first time that the brain is not only unconsciously biased towards people based on appearance, but it also forms biases based on what we know about the person as well.

Peoples’ brains are naturally biased towards other people who are the same as them – a behavioural trait scientists call ‘in-group favouritism’. The opposite trait is also true: people are often naturally biased against people who are not the same as them, called ‘out-group derogation’. Mamdooh Afdile – a filmmaker studying for a PhD in neuroscience at Aalto University – decided to use cinema to explore this.

Afdile used the film Priest to create a 20-minute stimulus film version that explored biases in two social groupings: heterosexual and homosexual men. ‘If knowledge gained from our social environment can implicitly bias how we perceive each other, this should hold true to characters in movies as well,’ Afdile explained. To see if watching the movie biased the viewers subconsciously, Afdile flashed the face of the protagonist repeatedly for a brief duration of 40 milliseconds before and after showing the movie.

Even though the viewer wouldn’t be able to notice being shown a person’s face – much less have time to recognise the person – their subconscious brain responded to the flashed face based on whether or not they had become biased. By using functional MRI, the researchers were able to detect how people’s biases could be changed.

In the beginning of the movie, the viewer gets the impression that the priest is heterosexual and falling in love with a woman. At the 10 minute mark, the viewer finds out the priest is in fact in love with another man. The study groups watching the film consisted of 14 homosexual and 15 heterosexual men, and the team measured the bias felt by each group towards the priest character when they thought he was straight, and when they knew he was gay.

The social groupings were chosen by the researchers because, unlike race or gender, we cannot perceive another person’s sexual orientation just by looking at their face – so any bias response by the participants in the experiment toward the face presented to them would be dependent on what they came to know about the person. The subconscious response to the face of the protagonist after seeing the movie, compared to before seeing it, was significantly different between the two groups, and this result was not symmetrical. The results from the heterosexual group showed a very mild negative bias response, and interestingly those from the homosexual group showed a very strong response in brain regions associated with in-group, such as empathy and favouritism.

This shows two people

Peoples’ brains are naturally biased towards other people who are the same as them – a behavioural trait scientists call ‘in-group favouritism’. The image is credited to Aalto University.

These results are interesting for our understanding of unconscious bias because they demonstrate that the brain responds in a biased way to traits it can’t detect using our basic senses.

‘This study shows the brain can be biased based on learned knowledge and not only by external factors,’ explains. Mamdooh Afdile. By combining movies with subliminal measurement we can now investigate the subconscious brain in ways that were extremely difficult before.’

About this neuroscience research article

Source:
Aalto University
Media Contacts:
Mamdooh Afdile – Aalto University
Image Source:
The image is Aalto University.

Original Research: Open access.
“Contextual knowledge provided by a movie biases implicit perception of the protagonist”
Mamdooh Afdile, Iiro P Jääskeläinen, Enrico Glerean, Dmitry Smirnov, Jussi Alho, Anna Äimälä, Mikko Sams. Social Cognitive and Affective Neuroscience. doi:10.1093/scan/nsz028

Abstract

Contextual knowledge provided by a movie biases implicit perception of the protagonist

We are constantly categorizing other people as belonging to our in-group (“one of us”) or out-group (“one of them”). Such grouping occurs fast and automatically and can be based on others’ visible characteristics such as skin color or clothing style. Here we studied neural underpinnings of implicit social grouping not often visible on the face, male sexual orientation. Fourteen homosexuals and 15 heterosexual males were scanned in functional MRI while watching a movie about a homosexual man, whose face was also presented subliminally before (subjects did not know about the character’ sexual orientation) and after the movie. We discovered significantly stronger activation to the man’s face after seeing the movie in homosexual but not heterosexual subjects in medial prefrontal cortex (mPFC), frontal pole (FP), anterior cingulate cortex (ACC), right temporal parietal junction (rTPJ) and bilateral superior frontal gyrus (sFG). In previous research, these brain areas have been connected to social perception, self-referential thinking, empathy, theory of mind, and in-group perception. In line with previous studies showing biased perception of in/out-group faces to be context dependent, our novel approach further demonstrates how complex contextual knowledge gained under naturalistic viewing can bias implicit social perception.

Feel free to share this Neuroscience News.
Join our Newsletter
I agree to have my personal information transferred to AWeber for Neuroscience Newsletter ( more information )
Sign up to receive the latest neuroscience headlines and summaries sent to your email daily from NeuroscienceNews.com
We hate spam and only use your email to contact you about newsletters. We do not sell email addresses. You can cancel your subscription any time.
No more articles