This shows the outline of a person.
Here, the researchers explain, the revenge and the following satisfaction are seen rather as evidence of the actor being capable of achieving a goal. Credit: Neuroscience News

Does Revenge Taste Sweet? New Study Challenges Assumptions

Summary: A new study explores the complex moral landscape of revenge, revealing that people’s reactions to revenge vary significantly based on the emotions displayed by the avenger. Conducted across four surveys involving Polish students and American adults, the study found that avengers who demonstrate satisfaction are viewed as more competent, whereas those expressing pleasure are seen as immoral.

These perceptions shift dramatically when individuals imagine themselves in the avenger’s shoes, tending to view their own actions as less moral compared to others. The findings challenge conventional views on revenge, suggesting that societal and personal perspectives on morality and competence deeply influence judgments of revengeful actions.

Key Facts:

  1. Avengers showing satisfaction are perceived as more competent, while those who express pleasure are deemed immoral.
  2. Individuals view themselves as less moral when imagining themselves as avengers compared to viewing others.
  3. The study suggests that cultural factors and personal perspectives play significant roles in how revenge is morally judged.

Source: Polish Association of Social Psychology

Revenge is often considered to be socially inappropriate and morally blameworthy: a type of “wild justice”. Most people agree that revenge is morally wrong.

On the other hand, people do enjoy stories in which the victim takes effective revenge against the perpetrator. In addition, previous findings have also confirmed that, by design, people approve of revenge.

Thus, the research team of Prof. Karolina Dyduch-Hazar and Prof. Dr. Mario Gollwitzer took to examine whether it is indeed the act of revenge that people morally condemn or rather the pleasure the avenger might experience.

Having conducted a series of four surveys: three with carefully selected groups of undergraduate students from Poland, and one with similarly configured selection of American adults, the scientists report curious nuances between situations where perpetrators demonstrated pride about taking revenge in contrast to cases where they experienced pleasure; as well as cases where the survey participants are put in the shoes of an imaginary avenger vs. where they are mere observers.

In their study, published in the open-access, peer-reviewed scientific journal Social Psychological Bulletin, the team did confirm that even though people who are taking revenge might be endorsed, they are nonetheless morally condemned compared to people who opted to not avenge.

Curiously, when the survey participants got to evaluate hypothetical situations where the avengers demonstrated satisfaction about their act, they assigned them traits, such as greater competence (meaning confidence, ability, efficiency) compared to imaginary people who felt bad about having taken revenge on their wrongdoers, or those who did not avenge at all.

Here, the researchers explain, the revenge and the following satisfaction are seen rather as evidence of the actor being capable of achieving a goal.

On the other hand, when the imaginary avengers were described as experiencing pleasure, the survey participants saw them as particularly immoral.

“Feeling pleasure after taking revenge might signal that the original motivation was not to teach the offender a moral lesson, but rather to feel good—a self-oriented and morally questionable motive,” comment the scientists.

Intriguingly, there were notable differences between the same scenarios where the survey participants were in the shoes of the avengers and those where they played mere observers.

When they imagined they were committing the revenge, the participants perceived themselves as less moral than, say, a colleague of theirs doing the same thing. Additionally, if it were someone else who took revenge, this person would appear more competent.

These results, say the authors, contradict previous scientific evidence that when judging other people, one evaluates their actions from a moral perspective, while self-judgments are typically made with regard to competence.

Amongst other interesting conclusions made during the series of surveys, the scientists observed that the impression of feeling good (vs. bad) about pursuing revenge did not influence the likelihood of taking revenge.

On average, participants declared they would not have punished their transgressor. Furthermore, it turned out, fear of being condemned themselves had no effect on the likelihood of them retaliating or not.

While reporting quite a few interesting findings, most of which were quite contrasting to previous knowledge and conclusions, the researchers note several limitations of their study that call for further research to confirm their observations. Firstly, their conclusions might be culture specific.

They remind that, for example, avengers are judged not as harshly in those communities and nations where honour is particularly valued. Secondly, the surveys used hypothetical situations.

Finally, the authors of the study note, the participants had to merely imagine taking revenge and good/bad feelings.

About this psychology and revenge research news

Author: Dimitar Boyadzhiev
Source: Polish Association of Social Psychology
Contact: Dimitar Boyadzhiev – Polish Association of Social Psychology
Image: The image is credited to Neuroscience News

Original Research: Closed access.
Feeling Bad About Feeling Good? How Avengers and Observers Evaluate the Hedonic Pleasure of Taking Revenge” by Karolina Dyduch-Hazar et al. Social Psychological Bulletin


Feeling Bad About Feeling Good? How Avengers and Observers Evaluate the Hedonic Pleasure of Taking Revenge

Four pre-registered experiments (N total = 2,039) investigated how people morally evaluate avengers who experience hedonic pleasure (vs. displeasure) after taking revenge and whether avengers themselves pick up on these moral evaluations by third parties.

Victims who took revenge were judged as more immoral than victims who did not take revenge, especially when they felt pleasure from doing so (Study 1).

Conversely, participants anticipated that others would perceive them as more competent (but not less moral) when imagining them showing visible signs of pleasure (vs. displeasure) about taking revenge (Study 2).

Furthermore, showing signs of pleasure from taking revenge was attributed to greater competence than showing signs of displeasure from taking revenge (Study 3).

On the other hand, feeling good about revenge was attributed to lower morality than feeling bad about taking revenge (Study 4).

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