Researchers explore why revenge may feel good in the moment, but often results in mixed emotions later.
During a conflict between two groups, oxytocin levels increase, influencing the medial prefrontal cortex. This results in a greater feeling of empathy among the group and a desire to seek revenge on rivals. The findings shed light on how conflict contagion can occur in social groups.
When it comes to fiction and entertainment, people find more enjoyment in seeing a villain receive punishment than be forgiven.
A new study reflects upon how retaliation can lift mood when a person feels ostracized.