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consumer psychology

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Featured Neuroscience Psychology

·October 19, 2021·4 min read

What Happens in Your Brain When You Make a Decision?

Researchers examine the neuroscience behind why we make certain decisions when faced with multiple choices.

This is a cartoon of woman with three cups of different priced coffee

Featured Neuroscience Psychology

·August 9, 2021·5 min read

How Bats React to the Decoy Effect

In terms of consumer behavior, when people are presented with two options, they most often go for the cheapest item. Yet, when a third, middle-priced item is added, people are more likely to opt for a more expensive item, believing it to be a better bargain. This is called the decoy effect. A new study reports bats, like humans, are prone to fall for the decoy effect.

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Featured Psychology

·December 15, 2020·5 min read

A Manly Beard May Help Drive Sales

Employers looking to drive sales should consider employing a bearded salesperson, researchers say. Regardless of industry, people considered men with "manly beards" more trustworthy and more likely to be experts than their clean-shaven or mustached counterparts.

This is a cartoon of people with piggy banks

Featured Neuroscience Psychology

·March 9, 2020·3 min read

Spending on experiences versus possessions advances more immediate happiness

Investing in an experience, such as attending a sports event or eating at a restaurant, generates more personal happiness than splashing out on material good, a new study reports.

This shows a woman carrying shopping bags and wearing designer clothes

Featured Neuroscience Psychology

·December 20, 2019·3 min read

Luxury consumption can fuel ‘impostor syndrome’ among some buyers

Those who purchase luxury goods often feel inauthentic and less confident when sporting their buys. Rather than affirming a buyers' sense of status, luxury purchases often foster an impostor syndrome.