Summary: While it might be said that it is wrong to gossip, new research reports talking about other people’s actions isn’t all bad. Researchers report those who gossip about deviant actions of others have a better understanding of social norms, and a clearer sense of what is appropriate behavior.
Source: University of Queensland.
Gossiping helps a person develop a better understanding of their society’s expected behaviours, researchers from The University of Queensland have found.
Dr Kim Peters and Professor Jolanda Jetten of the UQ School of Psychology have studied gossiping about deviant actions and found that it provides people with a clearer sense of what is typical and appropriate behaviour.
In their study, unacquainted participants were paired and shown videos of either positive or negative deviance, specifically, a person either dropping or picking up rubbish.
“People who witnessed the littering were very likely to spontaneously gossip about it with one another,” Dr Peters said.
“The more they gossiped about it, the more they reported a better understanding of social norms.
“They also expressed a greater desire to gossip about the behaviour.
“This suggests that our everyday gossip helps us build social bonds and develop a better understanding of the social groups and societies to which we belong.”
Professor Jetten said gossip has a wider range of social consequences, as can be seen in the current sexual harassment allegations in the American entertainment industry and the resulting #metoo stories on social media.
“Gossiping allows us to monitor the reputations of other people, and by learning about their behaviours we are in a better position to decide whether we should, or should not, trust them in the future,” Professor Jetten said.
“The gossip about Harvey Weinstein has undoubtedly had negative consequences for him, such as the loss of his job and expulsion from a number of prestigious film societies, but it may also have had consequences for all of us who participated in it.
“Among other things, there seems to be an emerging consensus that sexual harassment at work is more common than many of us may have supposed and that it should definitely not be tolerated.
“When investigating the consequences of deviance for social change, it is important to consider the essential role that our daily gossip may play.”
Source: Dani Nash – University of Queensland
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Original Research: Abstract for “Gossiping About Deviance: Evidence That Deviance Spurs the Gossip That Builds Bonds” by Kim Peters, Jolanda Jetten, Dagmar Radova, and Kacie Austin in Psychological Science. Published online September 12 2017 doi:10.1177/0956797617716918
Gossiping About Deviance: Evidence That Deviance Spurs the Gossip That Builds Bonds
We propose that the gossip that is triggered when people witness behaviors that deviate from social norms builds social bonds. To test this possibility, we showed dyads of unacquainted students a short video of everyday campus life that either did or did not include an incident of negative or positive deviance (dropping or cleaning up litter). Study 1 showed that participants in the deviance conditions reported having a greater understanding of campus social norms than those in the control condition; they also expressed a greater desire to gossip about the video. Study 2 found that when given the opportunity, participants did gossip about the deviance, and this gossip was associated with increased norm clarification and (indirectly) social cohesion. These findings suggest that gossip may be a mechanism through which deviance can have positive downstream social consequences.
“Gossiping About Deviance: Evidence That Deviance Spurs the Gossip That Builds Bonds” by Kim Peters, Jolanda Jetten, Dagmar Radova, and Kacie Austin in Psychological Science. Published online September 12 2017 doi:10.1177/0956797617716918