A new neuroimaging study helps researchers predict the response people will have to public health campaigns. The study may help epidemiologists design campaigns to help change people's attitudes and behaviors.
A new neuroimaging study reveals imagination may help people with fear or anxiety disorders overcome them. The study reports imagining a threat can alter the way it is represented in the brain.
A new neuroimaging study found those who achieved greater success at losing weight showed increased activation in regions of the lateral prefrontal cortex, an area of the brain associated with self control.
A neuroimaging study conducted by researchers from UCLA reveals the brains of people with schizophrenia are less sensitive to social rewards than they are to non-social rewards.
High levels of activity in the ventromedial prefronal cortex activity reflect how much people want to read a specific news article, researchers say. Additionally, those who infrequently read the news were better able to predict which news stories would go viral.
Gray matter volume in the dosolateral and ventromedial prefrontal cortex predicts whether you will choose a health food option or not, researchers report.
A new study reports both planned and spontaneous movements have the same neural activity during the action, but the preceding brain activity differs.