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University College London

·January 9, 2017·4 min read

Researchers have developed a new model that can predict when people are most likely to try out new products.

·February 21, 2017·4 min read

Researchers report the amount of effort needed to perform a task influences what we think we see.

·October 25, 2016·3 min read

Researchers report amygdala activity declines when the magnitude of an untruth escalates.

·October 25, 2016·3 min read

According to researchers, subtle and unconscious increases in arousal can help shape our confidence in visual experiences.

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