Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according...
Researchers identify brain regions associated with the successful spread of ideas, often called "buzz". Messages which will go viral on social media can be predicted, according to the study.
A new study reveals a neurobiological reason behind why we feel happy when we are being generous. Researchers discovered the connectivity between the temporal parietal junction and ventral striatum, an area of the brain associated with happiness, was enhanced in people who committed to generosity.
A new study reports the brain network that controls theory of mind, the ability to interpret the thoughts of others, is already developed in children as young as three.
The activity of the temporoparietal junction becomes significantly suppressed during trust decisions when people feel threatened, a new study reports.
Specific brain regions respond in opposing ways when exposed to emotional stimuli associated with loneliness and wisdom.
The stronger the connection between the dorsolateral prefrontal cortex and temporal-parietal junction, the less likely people are to punish others for selfish deeds.