According to researchers, both males and females favor female politicians, with men rating them significantly higher regardless of the topic they address. The study speculates the current political environment may have re-balanced politics in favor of women.
For people who control their food consumption, the direct touch of picking up food triggers an enhanced sensory response, making the food more desirable and appealing.
Researchers say that when it comes to NFT collecting, a focus on rarity can become self-defeating. To sustain value, the study suggests designers should make sure people don't only see the rarest items in any given category.
Side impact to the head can lead to rotational accelerations what cause mechanical vibrations to concentrate in the corpus callosum and periventricular region of the brain. Trauma to the side of the head can lead to concussions.
Using a new technique called amplified MRI, researchers capture the brain in motion as the heart beats.
A new neuroimaging technique captures the brain in motion in real-time, generating a 3D view and with improved detail. The new technology could help clinicians to spot hard-to-detect neurological conditions.
Researchers say coffee like scents helped people perform better on analytic task. Additionally, exposure to the scent has a similar effect to drinking coffee, suggesting the coffee scent has a placebo effect.