25% of the population in the US identify as non-religious, with 3% actively identifying as atheist. Researchers investigate why many people distrust those who identify as being atheist. Read More
Researchers say memes may seem harmless, but they have the potential to spread damaging messages. A new study found memes that spread prejudiced messages are more likely to be believed if they are paired with endorsements from like-minded people. Read More
While empathy may not have a direct effect on prejudice, researchers say it does have an indirect influence via personality and attitude. The study reveals a person with low empathy is more likely to score high on authoritarianism and is indirectly more susceptible to show prejudice. Read More
A new study claims the brain lingers longer in certain processes when it comes to trying to associate a positive word for a strongly held opposing idea. Read More
