In the spirit of the recent political debate, a new study reports the pitch and tone of a candidate's voice can influence whether they win office in an election.
University of Kent researchers report people who believe they are disadvantaged are more likely to have an unrealistic belief in the greatness of their country and support populist ideologies.
According to researchers, both males and females favor female politicians, with men rating them significantly higher regardless of the topic they address. The study speculates the current political environment may have re-balanced politics in favor of women.
Individuals perceive certain fonts used on political campaign signs as having partisan leanings. The more people view a font as aligned with their ideology, the more they favor it.
People with strong moral and political convictions who saw images of protestors congruent to their own views showed activation in the brain's reward system. The study suggests violent acts in political protests can arise as a desire to act morally, rather than from bad intentions.
Men and women who endorsed hegemonic masculinity were more likely to vote for, and have positive opinions of Trump.
For politically polarized people, their brain activity syncs up with like-minded people who share their political ideologies to perceive information in the same way. However, and regardless of political affiliation, those with personality traits linked to intolerance, and who were less tolerant of daily uncertainty, had more polarized brain responses than those who were more tolerant to uncertainty.