Researchers reveal people tend to be more persuaded towards appeals that are infused with emotion, regardless of whether they are negative or positive.
Researchers say vaccination campaigns focused on persuasion may not be effective. The study reports interventions focused on shaping patients' and parents' behavior may be more effective in promoting vaccinations.
Study reveals our personality types may indicate how susceptible we are to the power of persuasion. Those who are more fearful tend to follow the crowd, while those whose personality traits fall into the dark triad are less likely to be influenced by authority figures. Those who are socially apt are more likely to be persuaded to do something it is consistent with their beliefs or prior actions.
Study reveals how the brain utilizes forward-thinking when we try to influence others or gain social control.