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          persuasion

          This shows a brain scan with the ventromedial prefrontal cortex highlighted
          FeaturedNeuroscienceOpen Neuroscience Articles
          ·November 3, 2021·5 min read

          Our Brains May Think Two Steps Ahead When Trying to Sway Others

          Study reveals how the brain utilizes forward-thinking when we try to influence others or gain social control.
          Read More
          This shows a group of people putting their hands together
          FeaturedNeurosciencePsychology
          ·May 23, 2019·3 min read

          How personality affects susceptibility to persuasion

          Study reveals our personality types may indicate how susceptible we are to the power of persuasion. Those who are more fearful tend to follow the crowd, while those whose personality traits fall into the dark triad are less likely to be influenced by authority figures. Those who are socially apt are more likely to be persuaded to do something it is consistent with their beliefs or prior actions.
          Read More
          vaccines
          FeaturedOpen Neuroscience ArticlesPsychology
          ·April 4, 2018·5 min read

          Behavioral Strategies More Effective Than Persuasion When Promoting Vaccinations

          Researchers say vaccination campaigns focused on persuasion may not be effective. The study reports interventions focused on shaping patients' and parents' behavior may be more effective in promoting vaccinations.
          Read More
          speech bubble
          FeaturedPsychology
          ·April 2, 2018·4 min read

          People Use Emotion to Persuade, Even When it Could Backfire

          Researchers reveal people tend to be more persuaded towards appeals that are infused with emotion, regardless of whether they are negative or positive.
          Read More

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          Inhale, Exhale, Remember: Uncovering the Breath-Memory Connection

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          Top 5 Neuroscience News Stories of the Week

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          The DNA of Decision-Making

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