Exposure to unpleasant smells is associated with better memory recall 24 hours later.
Study reveals social learning via oral communication or video can affect human behavior and decision making just as strongly as personal experience. The findings shed light on why people may sometimes make irrational decisions.
Researchers look deeper look at the impact of associative learning, especially when it comes to the current political climate.
Researchers discover odors prompt neural activity in locust's brains which allowed them to correctly identify the stimulus, even when other odors are present.
New research identifies a pair of neurons which control the feeding behavior in Drosophila fruit flies. The discovery could help scientists better understand how the brain uses stimuli and memory to produce classically conditioned responses.