MIT's Innerscope Research uses a range of neuroscience tools to explore the connections between media and the consumer.
A new study reveals both auditory and visual learning follow similar principles. The findings, researchers report, could help in the development of new approaches to restore sensory deficits.
Study explores brain activity in primates and humans when presented with a choice between one option that maximizes information and another which prioritizes reward during decision making.
A new study sheds light on the roles both genetics and neuroanatomy play in obesity. Researchers report those with higher BMI had reduced cognitive flexibility, reduced ability to delay gratification and worse verbal memory. Additionally, those with increased BMI have increased amygdala and left prefrontal cortex volume.
A new study offers insight into how a well-connected core brain network in the lateral prefrontal cortex and posterior parietal cortex, help coordinate the brain’s response to novel cognitive challenges.
According to a new study, the brain responds less to rewards gained from immoral acts than it does to ethically earned rewards.
According to researchers, familial relationships in movies affect the reactions in the viewer's brain to moral dilemma addressed between characters.
New findings support the view that the content of consciousness is not localised in a unique cortical area. Consciousness is...
A neuroimaging study reveals brain areas not commonly associated with science learning become active when people complete physics problems.
Even at doses that help improve monkeys' attention, researchers observe no differences of neural activity in the prefrontal cortex after administering Ritalin.
A new study reveals a mechanism that may explain how the brain is able to retain memories when faced with distraction. The findings could help with the development of new artificial neural networks and AI technology.
A new neuroimaging study found those who achieved greater success at losing weight showed increased activation in regions of the lateral prefrontal cortex, an area of the brain associated with self control.
