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          face pareidolia

          This shows a woman's face.
          FeaturedNeurosciencePsychology
          ·June 13, 2024·5 min read

          Illusory Faces Trigger Same Biases as Real Faces

          Our brains assign the same biases to faces seen in inanimate objects as they do to human faces. Known as face pareidolia, this phenomenon includes seeing faces in objects like the moon or toast. The study found that feminine-looking illusory faces are perceived as happy faster, while masculine-looking ones are seen as angry quicker. These findings suggest that face-like patterns activate similar socio-cognitive processes as real faces.
          Read More
          This shows the face on mars
          FeaturedNeuroscience
          ·July 8, 2021·5 min read

          There’s a ‘Man in the Moon’: Why Our Brains See Human Faces Everywhere

          Face pareidolia, a phenomenon where the brain is tricked into seeing human faces in inanimate objects, may occur as a result of the brain processing the perceived facial expression in the same sequential way it perceives a human face.
          Read More
          This shows a face on a tree
          FeaturedNeuroscienceVisual Neuroscience
          ·August 14, 2020·6 min read

          Why the Brain Is Programmed to See Faces in Everyday Objects

          Face pareidolia, the phenomenon of seeing facelike structures in inanimate objects, is a perceptual phenomenon that occurs when sensory input is processed by visual mechanisms that have evolved to extract social content from human faces.
          Read More
          This image shows jesus on a piece of toast.
          FeaturedNeurosciencePsychology
          ·May 6, 2014·2 min read

          Researchers Find Seeing Jesus in Toast Phenomenon Perfectly Normal

          Researchers discover face pareidolia, a phenomenon where people 'see' faces on objects such as toast or in clouds, is based on physical causes.
          Read More

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          This shows a robosurgeon and a heart.

          Robotic Heart Transplant Marks Surgical Breakthrough

          This shows people and words.

          AI Reveals How Your Words Reflect Personality

          This shows an older person walking in a street and a brain.

          Neighborhood Disadvantage Linked to Alzheimer’s Biomarkers and Inflammation

          This shows people walking in a park.

          Staying Active Slows Cognitive Decline

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