Researchers outline how cravings may occur in the brain.
Researchers may be able to affect what fruit flies eat by controlling neurons that regulate protein hunger.
A new study could help explain how the hungry brain hinders dieting.
Silencing pyramidal neurons in the infralimbic cortex made rats more likely to relapse than those that underwent withdrawal from cocaine. The findings support growing evidence that the infralimbic cortex plays a vital role in suppressing addictive behaviors.
According to a new NYU study, people are willing to pay more money for unhealthy foods when craving them. Additionally, we are willing to pay disproportionately more for bigger portion sizes of the foods we crave.
A new study reports altering activity in the amygdala can eliminate cravings for sweet foods. Researchers believe the findings could help develop new treatments for eating disorders.
Researchers have engineered a new enzyme that breaks down nicotine in the bloodstream before it reaches the brain. The treatment reduces the urge to smoke and reverses signs of nicotine dependence, preventing relapse.
In addition to having implications for personal health, sugar sweetened drinks may have addictive properties, researchers report. The study found when abstaining from drinking sweetened drinks, people who consume them often experience increased headaches, decreased motivation and a lower ability to concentrate.
According to researchers, the ambient scent of foods can help to reduce cravings and satisfy the appetite.
Pleasant olfactory cues hold promise for helping to curb the urge to smoke in those who are quitting. Exposure to olfactory cues reduced symptoms of cravings, with effects lasting up to five minutes following exposure.
People who consume coffee regularly have enhanced sensitivity to odors associated with caffeine. Those who drink more than 4 cups a day can identify the smell of coffee faster, and at weaker concentrations than those who drink less daily.
From comfort eating to hormonal levels contributing to a desire for sweets, many studies have investigated why women with PMS often crave certain foods. Researchers explore why food cravings may occur, and what can be done to suppress them for women with premenstrual syndrome.