Men evaluated the scent of sexually aroused women as more attractive and expressed an increase in their sexual motivations. Findings suggest the chemical signal of scent alone can elicit a sexual response in men.
Researchers say a new discovery about the pathways associated with consciousness contradicts conventional belief. The study reports the thalamus is not a critical part of the brain's pathway involved in wakefulness and consciousness, a finding that could help develop better methods for treating comas.
According to researchers, subtle and unconscious increases in arousal can help shape our confidence in visual experiences.
Researchers report green light can help to promote sleep, while blue lights can delay the need to rest, at least in mice.